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Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) Paperback – Illustrated, October 14, 2014
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In business, performance is key. In performance, how you organize can be the key to growth.
In the past five years, the business world has seen the birth of a new breed of company―the Exponential Organization―that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers.
Three luminaries of the business world―Salim Ismail, Yuri van Geest, and Mike Malone―have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level.
Chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg's Best Books of 2015
- Print length328 pages
- LanguageEnglish
- PublisherDiversion Books
- Publication dateOctober 14, 2014
- Dimensions5.25 x 0.75 x 8.25 inches
- ISBN-101626814236
- ISBN-13978-1626814233
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"EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business.”―Ray Kurzweil, Director of Engineering at Google
About the Author
Michael S. Malone is one of the world's best-known technology writers. He has covered Silicon Valley and high-tech for more than 30 years, beginning with the San Jose Mercury News as the nation's first daily high-tech reporter. Malone’s articles and editorials regularly appear in the Wall Street Journal. He was editor of Forbes ASAP, the world's largest-circulation business-tech magazine, at the height of the dot-com boom. Malone is the author or co-author of nearly twenty award-winning books and television series, notably the best-selling The Virtual Corporation, Bill and Dave: How Hewlett and Packard Built the World’s Greatest Company, and The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means For You. Malone holds an MBA from Santa Clara University, where he is currently an adjunct professor in professional writing. He is also an associate fellow of the Saïd Business School at Oxford University, and is a Distinguished Friend of Oxford.
Yuri van Geest is an international keynote speaker, boardroom consultant, the managing director of the Singularity University Summit Europe, the Dutch Ambassador for Singularity University and a double alumnus of Singularity’s programs. He holds a M.Sc. degree in strategic management and marketing from Erasmus University Rotterdam and has been a key figure, firestarter and organizer in the global Lean Startup, Quantified Self, TEDx and Mobile Monday movements. He has consulted for Google, ING Bank, Vodafone Group, Adidas Global, Philips Global, Heineken Global, Friesland Campina, Samsung and MIT, and was a key member of the Topteam Creative Industry within the Dutch Ministry of Economic Affairs, Agriculture and Innovation for two years.
Peter H. Diamandis is a serial entrepreneur having co-founded 15 companies, most notably the X Prize Foundation, Singularity University and Planetary Resources. He has a molecular biology and aerospace engineering degree from MIT and an MD from Harvard. He is also the co-author of the New York Times bestselling book, Abundance: The Future Is Much Better Than You Think, which is recommended pre-reading for those interested in Exponential Organizations. CNN and Fortune just named Peter Diamandis one of “The World’s 50 Greatest Leaders.”
Product details
- Publisher : Diversion Books; Illustrated edition (October 14, 2014)
- Language : English
- Paperback : 328 pages
- ISBN-10 : 1626814236
- ISBN-13 : 978-1626814233
- Item Weight : 10.5 ounces
- Dimensions : 5.25 x 0.75 x 8.25 inches
- Best Sellers Rank: #488,249 in Books (See Top 100 in Books)
- #437 in Business & Organizational Learning
- #1,121 in Systems & Planning
- #4,537 in Business Management (Books)
- Customer Reviews:
About the authors
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Salim Ismail is a sought-after strategist and a renowned technology entrepreneur who built and sold his company to Google. He was the founding Executive Director at Singularity University. As a prolific speaker, Salim gives more than 150 talks a year to audiences of all sizes around the world. He has been profiled across a vast array of media outlets, including The New York Times, Bloomberg BusinessWeek, Fortune, Forbes, WIRED, Vogue, and the BBC. Salim is the founder of OpenExO, where he serves as Chairman.
Discover more of the author’s books, see similar authors, read author blogs and more
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I had the great fortune to read it throughout its creation and contribute to it in small ways. I’ve also been appointed an ExO Expert. This book that will put fire your heart and mind for what is possible today.
The key premise is that companies that leverage exponential technologies and processes are capable of far exceeding their peers performance in the same or similar industry segments in a dramatically shorter time than ever possible historically. This is due to the change in availability and understanding that technology application brings to the table.
The first step on the way to evaluating your own company is to evaluate its position on several key factors. There are two acronyms for these factors called S.C.A.L.E. and I.D.E.A.S that relate to external and internal traits that indicate exponential company behaviors and potential.
ExOs leverage five key “External Mechanisms.” These are represented by the acronym S.C.A.L.E.:
Staff on Demand - Making sure your organization actively leverages resources
Community & Crowd - The power of crowd and community for leverage
Algorithms - Applying machine learning, NLP, and algorthims to analyze and predict
Leased Assets - The use of fixed assets the company does not own
Engagement - Tools like incentive prizes and gamification for driving community and crowd engagement
ExOs also leverage five key “Internal Mechanisms.” These are represented by the acronym I.D.E.A.S.:
Interfaces - Useful and often beautiful ways to display information so that actual humans can build wisdom from the data.
Dashboards - Key metrics, tending toward OKR's for measuring success of effort over time at every level.
Experimentation - A near-scientific curiosity to finding the best solutions to problems and problems to solve.
Autonomy - Distributed Authority and Responsibility are commonplace
Social - Use and leverage of social structures and networks to grow.
Generally, the first half of the book is the information you need and the second half is a high-level how to guide helping you get started.
There is much more than I would be able to write in a review. Of the books that have and will come out this year this is one not to miss in my opinion.
The easiest way to find out if the organization you have today is expoential is to take the ExO survey which is free. It can be found on the book website.
I used to work at Yahoo! during Salim's tenure at Brickhouse (I ran the internal innovation group, shepherding ideas from employees to product or patent ) and in this book, he and his co-authors hit the nail on the head. Even though they don't say that this is a blueprint to envisioning, developing and launching an exponential organization like Uber, AirBnB it may as well be one.
This is a powerful book. I read it non-stop on a flight to from Dublin - I could not put it down and it left me motivated with tons of ideas on building my own exponential startup - and helping others to do the same.
One of the best things about this book is that it crystallized a lot of the thinking that I've been doing lately about those kinds of organizations that seemed to grow huge and super profitable overnight, and what were their key attributes, and those attributes were validated here.
For example, for a while I was thinking that individually, things like crowdification (utilizing customers for everything from new product definition, to development, to funding, to support and more) and platformization (realizing the potential of leveraging companies as platforms opening up new sales channels which never existed before) were key to the growth of these firms. In this book, the key initial aspect is crowdification. Once the business reaches a certain inflection point, it introduces itself as a platform, and IMHO eventually, moves down in the stack, allowing others to be the last mile to the customer.
The only aspect which I've talked about which is not given as much consideration (which is what Uber does very well), is seamlessness, creating seamless, magical experiences by intersecting big data, the internet of things and automation. IMHO, this is coming sooner than you think.
A must read. If you are interested in building an exponential organization, whether you're a startup, mid-size company or large enterprise, this book is for you.
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Recommended.