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wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Ivory | Vegan & Cruelty-Free

4.2 4.2 out of 5 stars 13,522 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Foundation Makeup by wet n wild

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on 4 select item(s) Shop items
Classic Ivory
1 Count (Pack of 1)

Purchase options and add-ons

Item Form Stick
Color Classic Ivory
Skin Type Combination
Finish Type Semi-Matte

About this item

  • A panel of women were tested in a controlled environment simulating seven different lighting scenarios with professionally applied foundation, concealer and powder.
  • Suitable for normal, dry and combination skin
  • Infused with Argan Oil and Sunflower Seed Oil to moisturize skin
  • Cruelty-free, gluten-free, talc-free and fragrance-free, vegan

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From the manufacturer

wet n wild makeup

wet n wild

Make Up For Play

EVERYBODY’S FIRST

wet n wild has made budget beauty accessible to mass audiences since 1979. We reinvent the meaning of value with high-performance essentials and new innovations, in clean, cruelty-free products. wet n wild gives people the freedom to choose – from award-winning eyeliners, to foundations championed by beauty influencers and makeup artists as outperforming luxury products!

100% Cruelty Free

wet n wild NEVER tests on animals. We are proud members of PETA’s “Beauty Without Bunnies” program, which is committed to eradicating animal testing. We believe in cruelty-free beauty first! None of our furry, feathery, or scaly friends would ever be used for product testing.

Bare Focus Tinted Hydrator

wet n wild breakup proof liquid eyeliner

megaslicks lip gloss wet n wild

wet n wild wildshine nail polish

FACE

Your skin, made better! Our vitamin-packed primers, flawless high-coverage foundations and concealers, velvety powders, and hydrating natural perfectors deliver ultimate value and performance.

EYE

For smoking, popping, shaping, or for ultimate smudge-proof precision, our liners, eyeshadows, mascaras and brow products are absolute essentials for your makeup arsenal.

LIP

High-gloss moisture, budge-proof mattes, metallics, and deeply nourishing treatments in every shade and finish you could ask for.

NAIL

We love being your first! Our nail polish is legendary for value, and we continue to offer high-performance innovation in a range of shades and effects for any occasion.

*Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19

Product Description

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!

Product details

  • Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces
  • Item model number ‏ : ‎ 853B
  • UPC ‏ : ‎ 077802364524
  • Manufacturer ‏ : ‎ Markwins Beauty Brands
  • ASIN ‏ : ‎ B07MJKR29C
  • Country of Origin ‏ : ‎ China
  • Customer Reviews:
    4.2 4.2 out of 5 stars 13,522 ratings

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wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Ivory | Vegan & Cruelty-Free
wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Ivory | Vegan & Cruelty-Free
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Price$6.79$8.99-16% $5.47
List:$6.49
$19.32$8.99
Price Per Unit$8.99 / Count$8.99 / Count
Delivery
Get it as soon as Monday, Apr 1
Get it Apr 2 - 4
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Customer Ratings
Value for money
4.2
4.0
4.1
4.5
Light weight
4.0
4.1
4.1
4.1
Longevity
3.8
4.5
4.0
4.2
Moisturizing
3.8
4.5
3.9
4.2
Sheerness
3.7
3.9
4.1
Sold By
Amazon.com
SUPREME OUTLET
Amazon.com
B'H
Rig Cosmetics UK
coverage
Medium
Full
Buildable Coverage
Full; Medium
Full
form
Stick
Stick
Liquid
Stick
Stick
skin type
Combination
All
All, Oily, Combination, Dry
All
All
skin tone
Light
Medium
Medium
Light
finish type
Semi-Matte
Matte
Matte
Natural
Velvet
weight
0.09 pounds
0.09 pounds
0.29 ounces
0.04 pounds
0.03 kilograms

Important information

Ingredients

Isononyl Isononanoate, Dipentaerythrityl Hexa C5-9 Acid Esters, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Silica, Ethylhexyl Palmitate, Polyglyceryl-10 Decaisostearate, Polyglyceryl-2 Triisostearate, Polyethylene, Caprylic/Capric Triglyceride, Synthetic Wax, Hydrogenated Microcrystalline Wax, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Microcrystalline Wax/Cire microcrystalline, Dimethicone/Vinyl Dimethicone Crosspolymer, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Astrocaryum Murumuru Seed Butter, Phytosteryl Macadamiate, Sorbic Acid, Phenoxyethanol, Helianthus Annuus (Sunflower) Seed Oil, Passiflora Edulis Seed Oil, Tocopherol, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Glycine Soja (Soybean) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Iron Oxides/CI 77491, CI 77492, CI 77499.

Looking for specific info?

Customer reviews

4.2 out of 5 stars
4.2 out of 5
13,522 global ratings

Customers say

Customers like the color, coverage, and value of the skin foundation concealer. For example, they mention it looks nice on their skin, provides great coverage, is light-medium, and is a fine value. Customers are also happy with ease of use. That said, opinions are mixed on quality, texture, blending, and durability.

AI-generated from the text of customer reviews

250 customers mention180 positive70 negative

Customers like the color of the foundation concealer. They say it looks nice on their skin, has a natural satin finish, and covers perfectly. Some say that the porcelain shade matches their skin tone better. The product is light and sheer, and it blends beautifully into the skin.

"...PERFECT, FAST, CHEAP, EASY, COMPACT!Great color match to boot..." Read more

"...Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly..." Read more

"...It’s not oily and is more sheer than what I would prefer but it still gives a decent amount of coverage. It’s a decent back up but not the very best...." Read more

"...I can’t believe how well it blends on my mature dry skin...." Read more

202 customers mention179 positive23 negative

Customers like the coverage of the foundation. For example, they say it provides great coverage, is easy to apply, and has a light-medium coverage that can't be built up without looking cakey. Some say it covers under eye darkness and any flaws on their face.

"I really love the easy coverage I get with this stick. It has THE EXACT texture I want in a foundation...." Read more

"...and is more sheer than what I would prefer but it still gives a decent amount of coverage. It’s a decent back up but not the very best...." Read more

"...The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws..." Read more

"I’ve used this product for the last few years. I love the coverage you get from this foundation HOWEVER, the last two sticks I have recently..." Read more

150 customers mention144 positive6 negative

Customers find the value of the skin foundation concealer to be fine. They say it's inexpensive, easy to apply, and has a great color match. Some mention that the foundation is sheer and has some dewiness.

"...I just draw on my foundation on my zones and blend away. PERFECT, FAST, CHEAP, EASY, COMPACT!Great color match to boot..." Read more

"...This foundation provides great coverage! It's "sheer" if you want it to be (if you don'e use much on your face), but I apply it somewhat liberally..." Read more

"...Plus the low price for this quality is almost unbelievable to someone who usually has had to spend big $$$ for makeup...." Read more

"Good , low priced makeup" Read more

102 customers mention93 positive9 negative

Customers find the application of the skin foundation concealer to be easy. They say it goes on smoothly, with little mess, and blends beautifully. Customers also mention that the makeup stick is great for a quick touch up, and is lightweight.

"...PERFECT, FAST, CHEAP, EASY, COMPACT!Great color match to boot..." Read more

"...The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the..." Read more

"...Goes on smoothly, not cakey or thick. Looks natural, great color and very smooth. Easy to use and just overall a great product." Read more

"Goes on smoothly, not greasy, sits well on my (mature, lol) skin.It is a bit lighter shade than I expected, but not too much to use...." Read more

280 customers mention147 positive133 negative

Customers are mixed about the quality of the skin foundation concealer. Some mention that it blends well with a brush or a sponge, and is of high quality. However, others say that it came broken, is not long-lasting, and was screwed up to the top.

"...It’s a decent back up but not the very best...." Read more

"...it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines...." Read more

"Good product as usual." Read more

"...The stick was broken before I even got it - the first time I opened it, half of it popped out. I jammed it back in, but I'm very careful with it." Read more

130 customers mention79 positive51 negative

Customers are mixed about the texture of the skin foundation concealer. Some mention that it's perfect, smooth, and doesn't look cakey or thick. However, others say that it leaves a very chalky texture and makes their skin look older. Some say it'd be better if it was more creamy. Overall, opinions are mixed and it'll be up to you to decide which one is best for you.

"I really love the easy coverage I get with this stick. It has THE EXACT texture I want in a foundation...." Read more

"...It’s not oily and is more sheer than what I would prefer but it still gives a decent amount of coverage. It’s a decent back up but not the very best...." Read more

"...But it doesn't look "thick" in doing so. I also use my fingertips to distribute it. It's so smooth and creamy and lasts through the day...." Read more

"...Goes on smoothly, not cakey or thick. Looks natural, great color and very smooth. Easy to use and just overall a great product." Read more

93 customers mention52 positive41 negative

Customers have mixed opinions about the blending of the skin foundation concealer. Some mention that it blends nicely, while others say that it's hard to blend and looks very thick on their face.

"...Blends nicely though." Read more

"...how this is supposed to work, but it applies super thick and doesn’t seem to blend well...." Read more

"Creamy, blendable, easy to apply, perfect in every way." Read more

"...The only reason I give it 4 stars is the thickness and it was slightly harder to blend. Over all I would give it a thumbs up." Read more

90 customers mention56 positive34 negative

Customers are mixed about the durability of the skin foundation concealer. Some mention that it lasts through the day, has amazing coverage, and stays on well. However, others say that it doesn't seem to last long on their combo skin, does not cover much, and if it gets too warm, the product will break off.

"...It's so smooth and creamy and lasts through the day. (Maybe some touch-up under nostrils if you blow your nose a few times.)..." Read more

"...the foundation is that while it looks amazing once applied, it's not long lasting...." Read more

"I use this as a concealer and I love it. Gives great coverage and stays on." Read more

"...This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I don’t have this issue. I have mostly dry skin...." Read more

My go to makeup
5 Stars
My go to makeup
I over love this product. I buy it in about 3 different shades. I use the toffee as my foundation color even though it’s much warmer in tone than my skin color. I notice it covers up my blemishes pretty well, definetly great when using a color corrector and setting the corrector with a bit of powder first I use orange corrector for dark spots… this doesn’t bleed into the corrector leaving me on Oompa Loompa status like liquid foundations. Sometimes it can be very thick looking, but a lil dewy foundation dabbed over it or dewy setting spray moistens back the skin. I kinda have a heavy hand sometimes( not the best thing) with makeup. But this product is great just wish it had the darker colors at a cheaper price I find that my contour shades are too pricey unlike my highlight color (golden tan) and my bright corner for my under 👁️ (vanilla beige).
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Top reviews from the United States

Reviewed in the United States on January 5, 2024
Color: Vanilla BeigeSize: 1 Count (Pack of 1)Verified Purchase
12 people found this helpful
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Reviewed in the United States on January 14, 2024
Color: Soft BeigeSize: 1 Count (Pack of 1)Verified Purchase
2 people found this helpful
Report
Reviewed in the United States on August 23, 2019
Color: Soft BeigeSize: 1 Count (Pack of 1)Verified Purchase
Customer image
4.0 out of 5 stars Flattering upon application, doesn't slay all day and play all night
Reviewed in the United States on August 23, 2019
The Wet n Wild Photo Focus is a good option for a moisturizing stick foundation (not necessarily my favorite type of foundation), but it's hard to complain when it's retail price is $5. It looks nice once applied, it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines.

The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me.
The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover.
Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected.
Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts.

My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help.
Maybe it would last longer on someone with dry skin, but I'm not really that oily.

The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural.
For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla).
Images in this review
Customer image
Customer image
35 people found this helpful
Report
Reviewed in the United States on March 2, 2024
Color: Classic BeigeSize: 1 Count (Pack of 1)Verified Purchase
2 people found this helpful
Report
Reviewed in the United States on December 19, 2023
Color: Soft IvorySize: 1 Count (Pack of 1)Verified Purchase
4 people found this helpful
Report
Reviewed in the United States on March 5, 2024
Color: Shell IvorySize: 1 Count (Pack of 1)Verified Purchase
2 people found this helpful
Report
Reviewed in the United States on January 20, 2024
Color: Vanilla BeigeSize: 1 Count (Pack of 1)Verified Purchase
3 people found this helpful
Report
Reviewed in the United States on March 12, 2024
Color: Classic IvorySize: 1 Count (Pack of 1)Verified Purchase

Top reviews from other countries

Translate all reviews to English
Alexa Nunez
5.0 out of 5 stars INCREÍBLE!
Reviewed in Mexico on December 12, 2022
Color: Classic IvorySize: 1 Count (Pack of 1)Verified Purchase
ANN VELES
5.0 out of 5 stars Calidad y buen precio
Reviewed in Mexico on November 8, 2022
Color: ToffeeSize: 1 Count (Pack of 1)Verified Purchase
Crissy
5.0 out of 5 stars Great product!
Reviewed in Singapore on May 7, 2020
Color: Classic IvorySize: 1 Count (Pack of 1)Verified Purchase
JoJo
4.0 out of 5 stars pretty
Reviewed in Canada on January 9, 2023
Color: Vanilla BeigeSize: 1 Count (Pack of 1)Verified Purchase
2 people found this helpful
Report
Bonos Flores
5.0 out of 5 stars Calidad
Reviewed in Mexico on October 27, 2022
Color: ToffeeSize: 1 Count (Pack of 1)Verified Purchase

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