To see product details, add this item to your cart.
FREE Returns
Return this item for free
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
Learn more about free returns. How to return the item? - Go to your orders and start the return
- Select the return method
- Ship it!
Ships from: Amazon.com Sold by: Amazon.com
Other Sellers on Amazon
99% positive over last 12 months
- 4 VIDEOS
Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Ivory | Vegan & Cruelty-Free
Purchase options and add-ons
Item Form | Stick |
Color | Classic Ivory |
Skin Type | Combination |
Finish Type | Semi-Matte |
Recommended Uses For Product | Face Makeup,Mattifying |
About this item
- A panel of women were tested in a controlled environment simulating seven different lighting scenarios with professionally applied foundation, concealer and powder.
- Suitable for normal, dry and combination skin
- Infused with Argan Oil and Sunflower Seed Oil to moisturize skin
- Cruelty-free, gluten-free, talc-free and fragrance-free, vegan
Frequently bought together
Top rated similar items
- Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Natural Ivory, 1 Count (Packaging May Vary)Amazon's Choicein Foundation MakeupFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Apr 1
- wet n wild Photo Focus Dewy Foundation, Golden Almond, 1.06 OuncesFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Apr 1
- wet n wild Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Medium-Deep to Deep Skin Tones, DeepAmazon's Choicein Face PowderFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Apr 1
- wet n wild Photo Focus Primer Water, CoconutAmazon's Choicein Foundation PrimersFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Apr 1
- wet n wild Photo Focus Concealer, Med/Deep Tan, Under Eyes, Makeup, Blemish, Full Coverage, LightweightFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Apr 1
- Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Mocha, 1 Count (Packaging May Vary)FREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Apr 1
From the manufacturer
Make Up For Play
EVERYBODY’S FIRST
wet n wild has made budget beauty accessible to mass audiences since 1979. We reinvent the meaning of value with high-performance essentials and new innovations, in clean, cruelty-free products. wet n wild gives people the freedom to choose – from award-winning eyeliners, to foundations championed by beauty influencers and makeup artists as outperforming luxury products!
100% Cruelty Free
wet n wild NEVER tests on animals. We are proud members of PETA’s “Beauty Without Bunnies” program, which is committed to eradicating animal testing. We believe in cruelty-free beauty first! None of our furry, feathery, or scaly friends would ever be used for product testing.
|
|
|
|
---|---|---|---|
FACEYour skin, made better! Our vitamin-packed primers, flawless high-coverage foundations and concealers, velvety powders, and hydrating natural perfectors deliver ultimate value and performance. |
EYEFor smoking, popping, shaping, or for ultimate smudge-proof precision, our liners, eyeshadows, mascaras and brow products are absolute essentials for your makeup arsenal. |
LIPHigh-gloss moisture, budge-proof mattes, metallics, and deeply nourishing treatments in every shade and finish you could ask for. |
NAILWe love being your first! Our nail polish is legendary for value, and we continue to offer high-performance innovation in a range of shades and effects for any occasion. |
*Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19
Product Description
Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
Product details
- Product Dimensions : 1.26 x 1.26 x 3.35 inches; 1.44 ounces
- Item model number : 853B
- UPC : 077802364524
- Manufacturer : Markwins Beauty Brands
- ASIN : B07MJKR29C
- Country of Origin : China
- Best Sellers Rank: #3,302 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #47 in Foundation Makeup
- Customer Reviews:
Compare with similar items
This Item wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Ivory | Vegan & Cruelty-Free | Recommendations | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $6.79$6.79 | $8.99$8.99 | -16% $5.47$5.47 List: $6.49 | $19.32$19.32 | $8.99$8.99 |
Price Per Unit | — | $8.99 / Count | — | — | $8.99 / Count |
Delivery | Get it as soon as Monday, Apr 1 | Get it Apr 2 - 4 | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 |
Customer Ratings | |||||
Value for money | 4.2 | 4.0 | 4.1 | 4.5 | — |
Light weight | 4.0 | 4.1 | 4.1 | 4.1 | — |
Longevity | 3.8 | 4.5 | 4.0 | 4.2 | — |
Moisturizing | 3.8 | 4.5 | 3.9 | 4.2 | — |
Sheerness | 3.7 | — | 3.9 | 4.1 | — |
Sold By | Amazon.com | SUPREME OUTLET | Amazon.com | B'H | Rig Cosmetics UK |
coverage | Medium | Full | Buildable Coverage | Full; Medium | Full |
form | Stick | Stick | Liquid | Stick | Stick |
skin type | Combination | All | All, Oily, Combination, Dry | All | All |
skin tone | Light | — | Medium | Medium | Light |
finish type | Semi-Matte | Matte | Matte | Natural | Velvet |
weight | 0.09 pounds | 0.09 pounds | 0.29 ounces | 0.04 pounds | 0.03 kilograms |
Videos
Videos for this product
0:52
Click to play video
Thick foundation for blurring pores. Lasts through sweat.
Roni Walton
Videos for this product
1:00
Click to play video
Photo Focus Stick Foundation Tutorial
Markwins Beauty Products
Videos for this product
0:58
Click to play video
DEMO - Wet n Wild Photo Focus Stick Foundation
Sharfaa Kassiem Puma
Videos for this product
0:13
Click to play video
Wet n Wild Photo Focus Stick Foundation
Markwins Beauty Products
Important information
Ingredients
Isononyl Isononanoate, Dipentaerythrityl Hexa C5-9 Acid Esters, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Silica, Ethylhexyl Palmitate, Polyglyceryl-10 Decaisostearate, Polyglyceryl-2 Triisostearate, Polyethylene, Caprylic/Capric Triglyceride, Synthetic Wax, Hydrogenated Microcrystalline Wax, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Microcrystalline Wax/Cire microcrystalline, Dimethicone/Vinyl Dimethicone Crosspolymer, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Astrocaryum Murumuru Seed Butter, Phytosteryl Macadamiate, Sorbic Acid, Phenoxyethanol, Helianthus Annuus (Sunflower) Seed Oil, Passiflora Edulis Seed Oil, Tocopherol, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Glycine Soja (Soybean) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Iron Oxides/CI 77491, CI 77492, CI 77499.
Related Posts
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the color, coverage, and value of the skin foundation concealer. For example, they mention it looks nice on their skin, provides great coverage, is light-medium, and is a fine value. Customers are also happy with ease of use. That said, opinions are mixed on quality, texture, blending, and durability.
AI-generated from the text of customer reviews
Customers like the color of the foundation concealer. They say it looks nice on their skin, has a natural satin finish, and covers perfectly. Some say that the porcelain shade matches their skin tone better. The product is light and sheer, and it blends beautifully into the skin.
"...PERFECT, FAST, CHEAP, EASY, COMPACT!Great color match to boot..." Read more
"...Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly..." Read more
"...It’s not oily and is more sheer than what I would prefer but it still gives a decent amount of coverage. It’s a decent back up but not the very best...." Read more
"...I can’t believe how well it blends on my mature dry skin...." Read more
Customers like the coverage of the foundation. For example, they say it provides great coverage, is easy to apply, and has a light-medium coverage that can't be built up without looking cakey. Some say it covers under eye darkness and any flaws on their face.
"I really love the easy coverage I get with this stick. It has THE EXACT texture I want in a foundation...." Read more
"...and is more sheer than what I would prefer but it still gives a decent amount of coverage. It’s a decent back up but not the very best...." Read more
"...The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws..." Read more
"I’ve used this product for the last few years. I love the coverage you get from this foundation HOWEVER, the last two sticks I have recently..." Read more
Customers find the value of the skin foundation concealer to be fine. They say it's inexpensive, easy to apply, and has a great color match. Some mention that the foundation is sheer and has some dewiness.
"...I just draw on my foundation on my zones and blend away. PERFECT, FAST, CHEAP, EASY, COMPACT!Great color match to boot..." Read more
"...This foundation provides great coverage! It's "sheer" if you want it to be (if you don'e use much on your face), but I apply it somewhat liberally..." Read more
"...Plus the low price for this quality is almost unbelievable to someone who usually has had to spend big $$$ for makeup...." Read more
"Good , low priced makeup" Read more
Customers find the application of the skin foundation concealer to be easy. They say it goes on smoothly, with little mess, and blends beautifully. Customers also mention that the makeup stick is great for a quick touch up, and is lightweight.
"...PERFECT, FAST, CHEAP, EASY, COMPACT!Great color match to boot..." Read more
"...The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the..." Read more
"...Goes on smoothly, not cakey or thick. Looks natural, great color and very smooth. Easy to use and just overall a great product." Read more
"Goes on smoothly, not greasy, sits well on my (mature, lol) skin.It is a bit lighter shade than I expected, but not too much to use...." Read more
Customers are mixed about the quality of the skin foundation concealer. Some mention that it blends well with a brush or a sponge, and is of high quality. However, others say that it came broken, is not long-lasting, and was screwed up to the top.
"...It’s a decent back up but not the very best...." Read more
"...it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines...." Read more
"Good product as usual." Read more
"...The stick was broken before I even got it - the first time I opened it, half of it popped out. I jammed it back in, but I'm very careful with it." Read more
Customers are mixed about the texture of the skin foundation concealer. Some mention that it's perfect, smooth, and doesn't look cakey or thick. However, others say that it leaves a very chalky texture and makes their skin look older. Some say it'd be better if it was more creamy. Overall, opinions are mixed and it'll be up to you to decide which one is best for you.
"I really love the easy coverage I get with this stick. It has THE EXACT texture I want in a foundation...." Read more
"...It’s not oily and is more sheer than what I would prefer but it still gives a decent amount of coverage. It’s a decent back up but not the very best...." Read more
"...But it doesn't look "thick" in doing so. I also use my fingertips to distribute it. It's so smooth and creamy and lasts through the day...." Read more
"...Goes on smoothly, not cakey or thick. Looks natural, great color and very smooth. Easy to use and just overall a great product." Read more
Customers have mixed opinions about the blending of the skin foundation concealer. Some mention that it blends nicely, while others say that it's hard to blend and looks very thick on their face.
"...Blends nicely though." Read more
"...how this is supposed to work, but it applies super thick and doesn’t seem to blend well...." Read more
"Creamy, blendable, easy to apply, perfect in every way." Read more
"...The only reason I give it 4 stars is the thickness and it was slightly harder to blend. Over all I would give it a thumbs up." Read more
Customers are mixed about the durability of the skin foundation concealer. Some mention that it lasts through the day, has amazing coverage, and stays on well. However, others say that it doesn't seem to last long on their combo skin, does not cover much, and if it gets too warm, the product will break off.
"...It's so smooth and creamy and lasts through the day. (Maybe some touch-up under nostrils if you blow your nose a few times.)..." Read more
"...the foundation is that while it looks amazing once applied, it's not long lasting...." Read more
"I use this as a concealer and I love it. Gives great coverage and stays on." Read more
"...This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I don’t have this issue. I have mostly dry skin...." Read more
Reviews with images
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Great color match to boot
The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me.
The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover.
Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected.
Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts.
My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help.
Maybe it would last longer on someone with dry skin, but I'm not really that oily.
The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural.
For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla).
Reviewed in the United States on August 23, 2019
The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me.
The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover.
Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected.
Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts.
My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help.
Maybe it would last longer on someone with dry skin, but I'm not really that oily.
The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural.
For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla).
Top reviews from other countries
this foundation stick applys smoothly and melts a little bit when it touches your skin because of body heat which makes it blendable, i blended mine with a damp beauty blender and it is pretty full coverage and it matched me well! i am really happy i bought this and there is a decent amount of product :)
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.