To see product details, add this item to your cart.
FREE Returns
Return this item for free
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
Learn more about free returns. How to return the item? - Go to your orders and start the return
- Select the return method
- Ship it!
Ships from: Amazon.com Sold by: Amazon.com
- 6 VIDEOS
Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
-
Save 5% on 4 select item(s) Shop items
Purchase options and add-ons
Brand | L’Oréal Paris |
Item Form | Cream |
Hair Type | Color Treated |
Scent | Violet & Thyme |
Age Range (Description) | Adult |
About this item
- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Frequently bought together
Related Climate Pledge Friendly items
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)Amazon's Choicein Hair ShampooFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Wednesday, Apr 3Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATION (1)
Compact by Design (Amazon-developed Certification)products have reduced water and/or air in the product or packaging for more efficient transportation.
- Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | Tones Hair for Cool and Ash Blonde ColorsFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Wednesday, Apr 3Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATION (1)
Cradle to Cradle Certified products are made with safer materials and responsible processes to positively impact people and our planet.
- Matrix Brass Off Blue Shampoo | Refreshes & Neutralizes Brassy Tones | Color Depositing Shampoo | For Brassy Hair | For Color Treated Hair | Salon Shampoo | Packaging May VaryFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Wednesday, Apr 3Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATION (1)
Cradle to Cradle Certified products are made with safer materials and responsible processes to positively impact people and our planet.
- Neutrogena Cleansing Fragrance Free Makeup Remover Face Wipes, Cleansing Facial Towelettes for Waterproof Makeup, Alcohol-Free, Unscented, 100% Plant-Based Fibers, Twin Pack, 2 x 25 ctFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Wednesday, Apr 3Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATION (1)
The Forest Stewardship Council certified products support responsible forestry, helping keep forests healthy for future generations.
- Hero Cosmetics Mighty Patch™ Original Patch - Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes, Spot Stickers for Face and Skin (36 Count)FREE Shipping on orders over $35 shipped by AmazonGet it as soon as Wednesday, Apr 3Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATION (1)
Carbonfree Certified determine the carbon footprint of the product, and associated carbon emissions are offset with reduction projects.
- Garnier SkinActive Micellar Water for All Skin Types, Facial Cleanser & Makeup Remover, 13.5 Fl Oz (400mL), 1 Count (Packaging May Vary)FREE Shipping on orders over $35 shipped by AmazonGet it as soon as Wednesday, Apr 3Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATIONS (2)
Compact by Design (Amazon-developed Certification)products have reduced water and/or air in the product or packaging for more efficient transportation.
Cradle to Cradle Certified products are made with safer materials and responsible processes to positively impact people and our planet.
From the manufacturer
Your Brightest Blonde with EverPure
Purple Shampoo | Purple Conditioner | Bond Repair Shampoo | Bond Repair Conditioner | Silver Care Shampoo | Silver Care Conditioner | |
Customer Reviews
|
4.4 out of 5 stars
23,483
|
4.5 out of 5 stars
9,443
|
4.5 out of 5 stars
2,145
|
4.5 out of 5 stars
1,558
|
4.5 out of 5 stars
72
|
4.2 out of 5 stars
41
|
Product Type
| Shampoo | Conditioner | Shampoo | Conditioner | Shampoo | Conditioner |
Product Benefit
| Neutralizes Brass | Neutralizes Brass | Repair Damaged Hair | Repair Damaged Hair | Strengthen Fragile, Gray Hair | Strengthen Fragile, Gray Hair |
Usage
| 2-3 Times Per Week | 2-3 Times Per Week | All Other Wash Days | All Other Wash Days | All Other Wash Days | All Other Wash Days |
Without Sulfates and Parabens
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Vegan
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Product Description
You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% sulfate free, paraben free, no harsh salts and vegan. No animal derived ingredients or by-products. Formula not tested on animals.
Product details
- Product Dimensions : 2.96 x 2.23 x 7.48 inches; 8.5 ounces
- Item model number : 071249395349
- UPC : 071249395349
- Manufacturer : L'Oreal Paris
- ASIN : B07P7L1HFN
- Country of Origin : USA
- Best Sellers Rank: #2,071 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #49 in Hair Shampoo
- Customer Reviews:
Compare with similar items
This Item L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) | Recommendations | dummy | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -10% $8.97$8.97 List: $9.99 | -10% $8.99$8.99 List: $9.99 | -24% $9.11$9.11 List: $11.99 | -24% $21.99$21.99 List: $28.99 | $9.98$9.98 | $15.99$15.99 |
Price Per Unit | $1.32 / Fl Oz | $1.06 / Fl Oz | $1.10 / Ounce | $0.65 / Fl Oz | $1.04 / Fl Oz | $1.00 / Fl Oz |
Delivery | Get it as soon as Wednesday, Apr 3 | Get it as soon as Wednesday, Apr 3 | Get it as soon as Wednesday, Apr 3 | Get it as soon as Wednesday, Apr 3 | Get it as soon as Wednesday, Apr 3 | Get it as soon as Wednesday, Apr 3 |
Customer Ratings | ||||||
Scent | 4.0 | 4.1 | 4.2 | 3.7 | 4.1 | 3.7 |
Value for money | 4.1 | — | 4.1 | 3.8 | 4.1 | 3.8 |
Softness | 3.9 | — | 4.1 | 3.5 | 4.3 | 3.9 |
Moisturizing | 3.8 | 4.4 | 4.0 | 3.4 | 3.8 | — |
Sheerness | 3.7 | — | 4.0 | 3.8 | — | — |
Sold By | Amazon.com | Amazon.com | Amazon.com | funthings84 | Ribnitz Logistics | Amazon.com |
hair type | Color Treated | All, Color Treated | All | chemically-treated-hair | Color Treated,Color Treated Hair | All |
scent | Violet & Thyme | Unscented | Fresh | Coconut | Coconut, Lotus flower, Rice Milk | Floral |
active ingredients | Salicylic Acid, salicylic acid | Salicylic Acid, Salicylic Acid, salicylic acid | lactic acid | Aqua \(water\) caprylic/capric triglyceride cetearyl alcohol cetrimonium chloride dipalmitoylethyl hydroxyethylmonium methosulfate parfum \(fragrance\) PPG-26-Buteth-26 PEG-40 hydrogenated castor oil dipropylene glycol methoxy PEG/PPG-7/3 aminopropyl dimethico | — | Salicylic Acid, salicylic acid |
liquid volume | 6.8 fluid ounces | 8.5 fluid ounces | 8.3 fluid ounces | 1000 milliliters | 9.6 fluid ounces | 16 fluid ounces |
form | Cream | Liquid | Cream | Liquid | Liquid | Cream |
target species | Human | Human | Human | Human | Human | Human |
Videos
Videos for this product
0:36
Click to play video
Do You Have Brassy Yellow Or Bleached Out Hair, Try This!
Sophia
Videos for this product
1:11
Click to play video
Loreal EverPure purple toning shampoo for blonde hair
Katie R
Important information
Ingredients
Formula 1236212 B L'Oreal Paris Ever Pure - Toning Shampoo INGREDIENTS AQUA / WATER, COCO-BETAINE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, PPG-5-CETETH-20, PARFUM / FRAGRANCE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, AMODIMETHICONE, CITRIC ACID, HYDROGENATED COCONUT ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, ACRYLATES/BEHENETH-25, METHACRYLATE COPOLYMER, CI 60730 / EXT VIOLET 2, SODIUM ISETHIONATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6, LINALOOL, SALICYLIC ACID, MAGNESIUM NITRATE, HEXYL CINNAMAL, HYDROXYCITRONELLAL, SODIUM BENZOATE, CETRIMONIUM CHLORIDE, TETRASODIUM EDTA, SORBITOL, HIBISCUS SABDARIFFA FLOWER EXTRACT, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE FIL CODE D230035/1A
Directions
Use up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Brass Toning Purple Conditioner. In case of contact with eyes, rinse immediately.
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the value, moisturizing, and shine of the shampoo. For example, they mention it's great for the price, it works well, and leaves hair feeling soft. Some are happy with scent, and quality. Opinions are mixed on moisture, toning, and color.
AI-generated from the text of customer reviews
Customers like the quality of the shampoo. They say it works well, is satisfied with the results, and looks high quality. Some say it has a nice scent and lathers up well. Overall, most are happy with the product and recommend it to others.
"...Nonetheless, it works wonders the next day and my hair is soft when completely dry." Read more
"I have gray short straight hair. This product has a nice scent and lathers up well. It leaves my hair soft and no brassy tones...." Read more
"...the conditioner to use with this, but I feel like this shampoo does nothing on its own...." Read more
"...It spreads effortlessly through my hair, allowing me to evenly distribute the purple pigment for maximum toning benefits...." Read more
Customers like the scent of the shampoo. They mention that it smells nice and amazing.
"I have gray short straight hair. This product has a nice scent and lathers up well. It leaves my hair soft and no brassy tones...." Read more
"...The fragrance of this shampoo is delightful. It leaves a lingering, fresh scent that makes me feel like I just stepped out of a salon...." Read more
"...It also smells so good to me. To some people it smells too strong or like cologne. But I really like it...." Read more
"...What prevented this shampoo from being a total five stars is the SCENT. I can't stand it!..." Read more
Customers are satisfied with the shine of the shampoo. They mention that it brightens dull platinum hair, and highlights the grey beautifully. They also say that it tones down the brassiness of leftover blonde dye colors.
"This product really does make your hair shiny and less brassy. I notice the difference the next day...." Read more
"...It leaves my hair soft and no brassy tones. I use this shampoo on a daily basis and have not experienced any drying out of my hair." Read more
"...It hydrates well. My hair feels soft and looks amazing!" Read more
"...The brassy tones have faded considerably and my hair looks much healthier and shinier. A little goes a long way so need to use too much...." Read more
Customers like the moisturizing of the shampoo. For example, they say it leaves their hair soft, smooth, and shiny. It's gentle yet effective, cleansing their hair without stripping. That said, some say it doesn't dry out their hair or make it feel rough. Overall, customers are happy with the product's moisturization.
"...Nonetheless, it works wonders the next day and my hair is soft when completely dry." Read more
"...This product has a nice scent and lathers up well. It leaves my hair soft and no brassy tones...." Read more
"...What sets this purple shampoo apart is its sulfate-free formula. It's gentle yet effective, cleansing my hair without stripping it of moisture or..." Read more
"...It doesn’t dry my hair out and make it feel rough. It hydrates well. My hair feels soft and looks amazing!" Read more
Customers like the value of the shampoo. For example, they say it's great for the price, the best low cost product that works, and an affordable solution for brassiness woes.
"...It's a reliable and affordable solution for brassiness woes...." Read more
"...keep the blonde a life and finally got this that works and the price is just right!.👱♀️..." Read more
"...This is the best low cost product that WORKS! Picture #1 is after bleaching…2nd is after product use. I do (NOT LABLE RECOMMENDED!)..." Read more
"...This one is terrible!! My hair has never felt so dry and unmanageable!! As soon as I lathered it in, I could feel it was going to be a disaster!!..." Read more
Customers are mixed about the color of the shampoo. Some mention that it gets rid of the yellow, brassy tone, and helps keep graying hair from yellowing. However, others say that it only takes out some yellow tones and doesn't make the color any different.
"Works on yellowish hair in gray hair" Read more
"...Your scalp can turn an odd purple hue if you don't do this and you might have a residue left behind that makes your hair a little crunchy when it..." Read more
"Works great on my silvery white hair. Brings brightness and shine...." Read more
"My hair feels really good after using it, but it's still decidedly yellow after using it and the conditioner multiple times." Read more
Customers have mixed opinions about the toning of the shampoo. Some say that it evens out the tone of their hair, helps with neutralizing brassy tones, and makes their hair much softer and shinier. However, others say that the shampoo doesn't tone the brassiness out of their, and that their hair is being overtoned too much.
"This product really does make your hair shiny and less brassy. I notice the difference the next day...." Read more
"...shampoo is a true powerhouse when it comes to toning and neutralizing unwanted brassy tones in my hair...." Read more
"...I still have some brassiness left in my hair even after shampooing." Read more
"This is my favorite product for bleached hair. Brings out the brassy in your blonde really good...." Read more
Customers are mixed about the moisture of the shampoo. Some mention it doesn't dry out their hair, while others say it does.
"...and my hair air dries, I do notice that this product makes my hair feel a little dry and tangly...." Read more
"...This helps, but you need to use it frequently. I find that it really dries my hair out, but it does do the job, especially the more regularly you..." Read more
"...I use this shampoo on a daily basis and have not experienced any drying out of my hair." Read more
"I earlier complained about this shampoo being to watery...." Read more
Reviews with images
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Brassiness, be gone! This purple shampoo is a true powerhouse when it comes to toning and neutralizing unwanted brassy tones in my hair. With just a few uses, I noticed a remarkable difference in the vibrancy and coolness of my color-treated hair.
What sets this purple shampoo apart is its sulfate-free formula. It's gentle yet effective, cleansing my hair without stripping it of moisture or color. My locks feel nourished and silky smooth after each wash, with no dryness or fading in sight.
I love the consistency and lather of this shampoo. It spreads effortlessly through my hair, allowing me to evenly distribute the purple pigment for maximum toning benefits. The rich lather gives me confidence that every strand is getting the treatment it deserves.
The fragrance of this shampoo is delightful. It leaves a lingering, fresh scent that makes me feel like I just stepped out of a salon. The experience is truly luxurious and indulgent, turning my shower time into a pampering ritual.
I appreciate the lasting results I've achieved with this purple shampoo. It has become a staple in my hair care routine, helping me maintain the vibrant and cool tones I desire between salon visits. It's a reliable and affordable solution for brassiness woes.
In conclusion, if you're in search of the best purple shampoo to banish brassiness and maintain your color-treated hair's vibrancy, look no further. The L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is a game-changer. Embrace the power of purple and enjoy salon-worthy results with this exceptional shampoo!
First of all, you most likely don't want to use it every single day/wash. I use it every other wash, otherwise my hair kind of feels....greasy? I'm not sure what it is but if I only use it every other time I wash, I don't have this problem, probably since my other shampoo gets all the extra stuff of that I might have missed before.
Second, I let it sit beyond the 2 minutes. Maybe more like 3-4 mins. I use nice hot water so the hair cuticle opens and accepts the purple better. Then I use my regular conditioner (joico moisture recovery...which is the best stuff for dry hair) and rinse with cool water. That seals the cuticle and locks in the moisture better.
Third. When rinsing, I highly recommend scrubbing at your scalp until you get it out as much as possible. Your scalp can turn an odd purple hue if you don't do this and you might have a residue left behind that makes your hair a little crunchy when it dries. So make sure you run your hands through and scrub a little to get it all out.
This shampoo is great at moisturizing (in my opinion) it makes my hair softer than my Joico moisture recovery shampoo (with moderation). It also smells so good to me. To some people it smells too strong or like cologne. But I really like it. I recommend giving it a try if you want a cheaper purple shampoo. And give it a few times for your hair to accept it. The first time I used it there wasn't much difference but once I used it more and more, I started to see a big difference.
Top reviews from other countries
Nice to use smells good but threw it away
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.