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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

4.4 4.4 out of 5 stars 23,483 ratings

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Violet & Thyme
6.8 Fl Oz (Pack of 1)

Purchase options and add-ons

Brand L’Oréal Paris
Item Form Cream
Hair Type Color Treated
Scent Violet & Thyme
Age Range (Description) Adult

About this item

  • Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
  • Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
  • For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
  • Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

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Frequently bought together

$8.97 ($1.32/Fl Oz)
Get it as soon as Wednesday, Apr 3
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From the manufacturer

everpure purple
everpure purple
everpure purple

Your Brightest Blonde with EverPure

Purple Shampoo

Purple Shampoo

Purple Conditioner

Purple Conditioner

Everpure bonding

Bond Repair Shampoo

everpure bond repair

Bond Repair Conditioner

everpure silver

Silver Care Shampoo

everpure silver

Silver Care Conditioner

Customer Reviews
4.4 out of 5 stars
23,483
4.5 out of 5 stars
9,443
4.5 out of 5 stars
2,145
4.5 out of 5 stars
1,558
4.5 out of 5 stars
72
4.2 out of 5 stars
41
Product Type
Shampoo Conditioner Shampoo Conditioner Shampoo Conditioner
Product Benefit
Neutralizes Brass Neutralizes Brass Repair Damaged Hair​ Repair Damaged Hair​ Strengthen Fragile, Gray Hair Strengthen Fragile, Gray Hair
Usage
2-3 Times Per Week​ 2-3 Times Per Week​ All Other Wash Days​ All Other Wash Days​ All Other Wash Days​ All Other Wash Days​
Without Sulfates and Parabens
Vegan

Product Description

You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% sulfate free, paraben free, no harsh salts and vegan. No animal derived ingredients or by-products. Formula not tested on animals.

Product details

  • Product Dimensions ‏ : ‎ 2.96 x 2.23 x 7.48 inches; 8.5 ounces
  • Item model number ‏ : ‎ 071249395349
  • UPC ‏ : ‎ 071249395349
  • Manufacturer ‏ : ‎ L'Oreal Paris
  • ASIN ‏ : ‎ B07P7L1HFN
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 4.4 out of 5 stars 23,483 ratings

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
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Price-10% $8.97
List:$9.99
-10% $8.99
List:$9.99
-24% $9.11
List:$11.99
-24% $21.99
List:$28.99
$9.98$15.99
Price Per Unit$1.32 / Fl Oz$1.06 / Fl Oz$1.10 / Ounce$0.65 / Fl Oz$1.04 / Fl Oz$1.00 / Fl Oz
Delivery
Get it as soon as Wednesday, Apr 3
Get it as soon as Wednesday, Apr 3
Get it as soon as Wednesday, Apr 3
Get it as soon as Wednesday, Apr 3
Get it as soon as Wednesday, Apr 3
Get it as soon as Wednesday, Apr 3
Customer Ratings
Scent
4.0
4.1
4.2
3.7
4.1
3.7
Value for money
4.1
4.1
3.8
4.1
3.8
Softness
3.9
4.1
3.5
4.3
3.9
Moisturizing
3.8
4.4
4.0
3.4
3.8
Sheerness
3.7
4.0
3.8
Sold By
Amazon.com
Amazon.com
Amazon.com
funthings84
Ribnitz Logistics
Amazon.com
hair type
Color Treated
All, Color Treated
All
chemically-treated-hair
Color Treated,Color Treated Hair
All
scent
Violet & Thyme
Unscented
Fresh
Coconut
Coconut, Lotus flower, Rice Milk
Floral
active ingredients
Salicylic Acid, salicylic acid
Salicylic Acid, Salicylic Acid, salicylic acid
lactic acid
Aqua \(water\) caprylic/capric triglyceride cetearyl alcohol cetrimonium chloride dipalmitoylethyl hydroxyethylmonium methosulfate parfum \(fragrance\) PPG-26-Buteth-26 PEG-40 hydrogenated castor oil dipropylene glycol methoxy PEG/PPG-7/3 aminopropyl dimethico
Salicylic Acid, salicylic acid
liquid volume
6.8 fluid ounces
8.5 fluid ounces
8.3 fluid ounces
1000 milliliters
9.6 fluid ounces
16 fluid ounces
form
Cream
Liquid
Cream
Liquid
Liquid
Cream
target species
Human
Human
Human
Human
Human
Human

Important information

Ingredients

Formula 1236212 B L'Oreal Paris Ever Pure - Toning Shampoo INGREDIENTS AQUA / WATER, COCO-BETAINE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, PPG-5-CETETH-20, PARFUM / FRAGRANCE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, AMODIMETHICONE, CITRIC ACID, HYDROGENATED COCONUT ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, ACRYLATES/BEHENETH-25, METHACRYLATE COPOLYMER, CI 60730 / EXT VIOLET 2, SODIUM ISETHIONATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6, LINALOOL, SALICYLIC ACID, MAGNESIUM NITRATE, HEXYL CINNAMAL, HYDROXYCITRONELLAL, SODIUM BENZOATE, CETRIMONIUM CHLORIDE, TETRASODIUM EDTA, SORBITOL, HIBISCUS SABDARIFFA FLOWER EXTRACT, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE FIL CODE D230035/1A

Directions

Use up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Brass Toning Purple Conditioner. In case of contact with eyes, rinse immediately.

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
23,483 global ratings

Customers say

Customers like the value, moisturizing, and shine of the shampoo. For example, they mention it's great for the price, it works well, and leaves hair feeling soft. Some are happy with scent, and quality. Opinions are mixed on moisture, toning, and color.

AI-generated from the text of customer reviews

384 customers mention278 positive106 negative

Customers like the quality of the shampoo. They say it works well, is satisfied with the results, and looks high quality. Some say it has a nice scent and lathers up well. Overall, most are happy with the product and recommend it to others.

"...Nonetheless, it works wonders the next day and my hair is soft when completely dry." Read more

"I have gray short straight hair. This product has a nice scent and lathers up well. It leaves my hair soft and no brassy tones...." Read more

"...the conditioner to use with this, but I feel like this shampoo does nothing on its own...." Read more

"...It spreads effortlessly through my hair, allowing me to evenly distribute the purple pigment for maximum toning benefits...." Read more

171 customers mention127 positive44 negative

Customers like the scent of the shampoo. They mention that it smells nice and amazing.

"I have gray short straight hair. This product has a nice scent and lathers up well. It leaves my hair soft and no brassy tones...." Read more

"...The fragrance of this shampoo is delightful. It leaves a lingering, fresh scent that makes me feel like I just stepped out of a salon...." Read more

"...It also smells so good to me. To some people it smells too strong or like cologne. But I really like it...." Read more

"...What prevented this shampoo from being a total five stars is the SCENT. I can't stand it!..." Read more

146 customers mention146 positive0 negative

Customers are satisfied with the shine of the shampoo. They mention that it brightens dull platinum hair, and highlights the grey beautifully. They also say that it tones down the brassiness of leftover blonde dye colors.

"This product really does make your hair shiny and less brassy. I notice the difference the next day...." Read more

"...It leaves my hair soft and no brassy tones. I use this shampoo on a daily basis and have not experienced any drying out of my hair." Read more

"...It hydrates well. My hair feels soft and looks amazing!" Read more

"...The brassy tones have faded considerably and my hair looks much healthier and shinier. A little goes a long way so need to use too much...." Read more

112 customers mention98 positive14 negative

Customers like the moisturizing of the shampoo. For example, they say it leaves their hair soft, smooth, and shiny. It's gentle yet effective, cleansing their hair without stripping. That said, some say it doesn't dry out their hair or make it feel rough. Overall, customers are happy with the product's moisturization.

"...Nonetheless, it works wonders the next day and my hair is soft when completely dry." Read more

"...This product has a nice scent and lathers up well. It leaves my hair soft and no brassy tones...." Read more

"...What sets this purple shampoo apart is its sulfate-free formula. It's gentle yet effective, cleansing my hair without stripping it of moisture or..." Read more

"...It doesn’t dry my hair out and make it feel rough. It hydrates well. My hair feels soft and looks amazing!" Read more

106 customers mention84 positive22 negative

Customers like the value of the shampoo. For example, they say it's great for the price, the best low cost product that works, and an affordable solution for brassiness woes.

"...It's a reliable and affordable solution for brassiness woes...." Read more

"...keep the blonde a life and finally got this that works and the price is just right!.👱‍♀️..." Read more

"...This is the best low cost product that WORKS! Picture #1 is after bleaching…2nd is after product use. I do (NOT LABLE RECOMMENDED!)..." Read more

"...This one is terrible!! My hair has never felt so dry and unmanageable!! As soon as I lathered it in, I could feel it was going to be a disaster!!..." Read more

145 customers mention77 positive68 negative

Customers are mixed about the color of the shampoo. Some mention that it gets rid of the yellow, brassy tone, and helps keep graying hair from yellowing. However, others say that it only takes out some yellow tones and doesn't make the color any different.

"Works on yellowish hair in gray hair" Read more

"...Your scalp can turn an odd purple hue if you don't do this and you might have a residue left behind that makes your hair a little crunchy when it..." Read more

"Works great on my silvery white hair. Brings brightness and shine...." Read more

"My hair feels really good after using it, but it's still decidedly yellow after using it and the conditioner multiple times." Read more

95 customers mention64 positive31 negative

Customers have mixed opinions about the toning of the shampoo. Some say that it evens out the tone of their hair, helps with neutralizing brassy tones, and makes their hair much softer and shinier. However, others say that the shampoo doesn't tone the brassiness out of their, and that their hair is being overtoned too much.

"This product really does make your hair shiny and less brassy. I notice the difference the next day...." Read more

"...shampoo is a true powerhouse when it comes to toning and neutralizing unwanted brassy tones in my hair...." Read more

"...I still have some brassiness left in my hair even after shampooing." Read more

"This is my favorite product for bleached hair. Brings out the brassy in your blonde really good...." Read more

92 customers mention29 positive63 negative

Customers are mixed about the moisture of the shampoo. Some mention it doesn't dry out their hair, while others say it does.

"...and my hair air dries, I do notice that this product makes my hair feel a little dry and tangly...." Read more

"...This helps, but you need to use it frequently. I find that it really dries my hair out, but it does do the job, especially the more regularly you..." Read more

"...I use this shampoo on a daily basis and have not experienced any drying out of my hair." Read more

"I earlier complained about this shampoo being to watery...." Read more

This shampoo help me keep the blonde in point
5 Stars
This shampoo help me keep the blonde in point
I try so many shampoos to keep the blonde a life and finally got this that works and the price is just right!.👱‍♀️
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Top reviews from the United States

Reviewed in the United States on March 19, 2024
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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Reviewed in the United States on March 13, 2024
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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Reviewed in the United States on March 19, 2024
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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Reviewed in the United States on February 23, 2024
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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Reviewed in the United States on June 16, 2023
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
43 people found this helpful
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Reviewed in the United States on March 1, 2024
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on February 1, 2024
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
2 people found this helpful
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Reviewed in the United States on January 22, 2021
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
45 people found this helpful
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Top reviews from other countries

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Kayla
2.0 out of 5 stars Kinda works
Reviewed in Singapore on November 14, 2022
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
Tahya
4.0 out of 5 stars Does the job
Reviewed in Canada on February 16, 2024
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
Amazon Customer
5.0 out of 5 stars Excelente
Reviewed in Mexico on March 5, 2024
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
Luis Bravo
5.0 out of 5 stars Buen producto
Reviewed in Mexico on February 9, 2024
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
Report
Phil
3.0 out of 5 stars Didn’t like it. Made my hair look purple
Reviewed in Canada on December 19, 2023
Scent: Violet & ThymeSize: 6.8 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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