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BOLD UNIQ Purple Sulfate-Free Vegan Shampoo for Blonde, Silver, and Gray Hair - 237 ml
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Save 15% on Bold Uniq Purple Hair Mask when you purchase 1 or more Bold Uniq Purple Shampoo offered by Bold Uniq. Shop items
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Save 15% on Bold Uniq Purple Conditioner when you purchase 1 or more Bold Uniq Purple Shampoo offered by Bold Uniq. Shop items
Purchase options and add-ons
Brand | BOLD UNIQ |
Item Form | Liquid |
Hair Type | Color Treated,All |
Age Range (Description) | Adult |
Material Type Free | Sulfate Free, Paraben Free, Formaldehyde Free, Mineral Oil Free, Phthalate Free |
About this item
- The only paraben & sulfate free purple shampoo on Amazon! Cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.
- Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.
- Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.
- Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.
- Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair.
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From the brand
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How did we get our start?
Our team comes from a long line of hair and beauty manufacturers & salon-owners. Haircare runs in our blood and there aren’t many areas of it that we couldn’t offer expert advice on.
What makes our products unique?
We’re big on helping our planet. For every bottle you purchase, we have removed an equivalent amount of plastic from our oceans. Elsewhere, we’ve dedicated our entire business to be kind to our furry friends, by being cruelty-free and 100% vegan.
Why do we love what we do?
Bold Uniq was founded on the principle of celebrating self-expression and enabling our customers to live their best lives. We believe that true happiness comes when we can fully be ourselves, whatever might take! Be Bold, Be Uniq, Be You.
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Product Description
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Amazing transformations.
For Blonde, Platinum & Silver/Gray Hair Types
Purple Shampoo beats brassy/yellow tones using a powerhouse formula that works after just one wash!
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Neutralize Brassiness in Blonde Silver & Gray Hair
This range was designed to work on all lightened hair, whether that be chemically or naturally!
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Yellow, be gone!
Revolutionary Violet Technology Counteracts Yellow
Our Violet Technology, counteracts yellow, meaning unwanted yellow tones are banished with ease!
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Less time in the chair!
Extend Time Between Salon Visits
This shampoo is easy to use & packs a punch, you really can maintain your color without the salon!
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The Strongest Purple Shampoo That You Can Buy!
An ultra-potent formula developed by the Bold Uniq Scientists will banish all brass in sight!
Real People. Real Results.
Instant Toning
"This is THE product for keeping my blonde hair fresh, removing all yellow tones."
- Calystabelle
Keeps My Greys Looking Fresh
"Transitioning to grey was hard for me, this Purple Shampoo removes any dull tones & keeps my grey hair looking fun & fresh!"
- Mireya
Less Time at the Salon
"Maintaining my blonde hair was so expensive. This shampoo saves me a fortune in salon visits!"
- Emma
Healthy Hair
"Many purple products left my hair feeling dry and brittle, this shampoo leaves my hair feeling soft and strong!"
- Emily
Watch to Learn More About all The Amazing Benefits of Bold Uniq Purple Shampoo
Does the Purple Shampoo work on all blonde, platinum, silver or gray hair?
Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone.
Will this product help to remove stubborn brassy/yellow tones?
Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass!
Is this product paraben & sulfate free?
Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too. For every bottle you buy, we remove a bottle from the oceans.
Do I get great results after one use?
Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade.
Will the product dye my brown/brunette hair blonde?
Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.
SULFATE + PARABEN FREE
At Bold Uniq we aim to create products that are super effective but also work with in harmony with all hair types.
100% CRUELTY FREE + VEGAN
We do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished products.
100% RECYCLED PLASTIC BOTTLES
For every bottle you purchase we remove the equivalent plastic waste from our oceans & all our bottles & jars are made from 100% recycled plastic.
ETHICALLY SOURCED INGREDIENTS
Sustainability is a big part of our mission, we work with all stages of our supply chain to ensure we are always sourcing responsibly.
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A blondes best friend!
The Saviour for Blonde, Platinum & Silver/Grays!
Highly effective products that give you instant, salon-worthy results!
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Nourish & Neutralize
Purple Mask
A deeply hydrating toning treatment that will help control frizz, reduce breakages & split ends.
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Smooth & Tone
Purple Conditioner
A nourishing formula, neutralizing yellow tones to reveal a fresh look that is silky soft to touch.
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Multi-tasking Toning.
Purple Leave In Conditioner
An easy-to-use, leave-in treatment that tackles damage, detangles & protects the tones you love.
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Perfect for blondes!
Purple Bundles & Sets
Check out our bundles - created to tone & smooth all blonde, platinum, silver & gray hair types.
BOLD UNIQ
Purple Shampoo | Purple Conditioner | BoldUniq Purple Hair Mask | Shampoo & Conditioner Set | Tro Gift Set | |
Customer Reviews
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4.3 out of 5 stars
52,855
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4.2 out of 5 stars
3,862
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4.2 out of 5 stars
51,616
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4.2 out of 5 stars
5,275
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4.3 out of 5 stars
1,109
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Scent
| - | Citrus | Citrus | — | — |
Size
| 8 Fl Oz (Pack of 1) | 8 Fl Oz (Pack of 1) | 6.80 Fl Oz (Pack of 1) | — | — |
Blonde, Platinum & Gray/Silver
| ✔ | ✔ | ✔ | ✔ | ✔ |
Dry, Damaged
| ✔ | ✔ | ✔ | ✔ | ✔ |
Chemically Treated
| ✔ | ✔ | ✔ | ✔ | ✔ |
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 2.17 x 2.17 x 6.69 inches; 11.5 ounces
- Item model number : BTGBLU00100VEN
- Date First Available : October 9, 2017
- Manufacturer : Bold Uniq
- ASIN : B0743CZWCP
- Best Sellers Rank: #6,832 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #207 in Hair Shampoo
- Customer Reviews:
Product guides and documents
Compare with similar items
This Item BOLD UNIQ Purple Sulfate-Free Vegan Shampoo for Blonde, Silver, and Gray Hair - 237 ml | Recommendations | dummy | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $29.99$29.99 | $26.00$26.00 | -25% $21.87$21.87 List: $28.99 | -10% $8.97$8.97 List: $9.99 | $24.00$24.00 | $14.58$14.58 |
Price Per Unit | $3.55 / Fl Oz | $2.57 / Fl Oz | $0.65 / Fl Oz | $1.32 / Fl Oz | $3.00 / Ounce | $1.46 / Fl Oz |
Delivery | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 |
Customer Ratings | ||||||
Scent | 4.3 | 4.6 | 3.7 | 4.0 | — | — |
Sheerness | 4.2 | — | 3.8 | 3.7 | — | — |
Moisturizing | 3.7 | — | 3.4 | 3.8 | — | — |
Softness | 3.7 | — | 3.5 | 3.9 | — | — |
Value for money | — | 4.3 | 3.8 | 4.1 | — | — |
Sold By | Bold Uniq | Amazon.com | TDF US | Amazon.com | Health & Beauty Mart | CHRISTOMAX LLC |
hair type | Color Treated,All | Normal | chemically-treated-hair | Color Treated | dry, Colored Hair Dry Hair | All |
scent | — | Mixed Berries | Coconut | Violet & Thyme | Coconut | Kuul |
active ingredients | vitamin b5, vitamin e | Milk Protein | Aqua \(water\) caprylic/capric triglyceride cetearyl alcohol cetrimonium chloride dipalmitoylethyl hydroxyethylmonium methosulfate parfum \(fragrance\) PPG-26-Buteth-26 PEG-40 hydrogenated castor oil dipropylene glycol methoxy PEG/PPG-7/3 aminopropyl dimethico | Salicylic Acid, salicylic acid | jojoba,panthenol,vitamin a,vitamin b5,vitamin c,vitamin e | — |
liquid volume | 237 milliliters | 300 milliliters | 1000 milliliters | 6.8 fluid ounces | 8 fluid ounces | 10.14 fluid ounces |
form | Liquid | Liquid | Liquid | Cream | Liquid | Gel |
target species | Human | Human | Human | Human | Human | Human |
Videos
Videos for this product
0:30
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Customer Review: Amazing hair treatments for blonde
Yajaira Batista
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0:31
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Customer Review: Activate and Time is your friend!
K8Marie728
Videos for this product
1:24
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Purple Shampoo Makes Dull Blonde, Grey, White Really Bright
Yeti’s Place
Important information
Ingredients
Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate (Note this is not a sulfate), Propylene Glycol, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride, Dimethicone, Tocopheryl Acetate(Vitamin E), Benzophenone-3, Benzophenone-4, Trideceth-12, Sodium Chloride, Carthamus Tinctorius (Safflower) Oil, Citrullus Vulgaris (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Anthemis Nobilis (Chamomile) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Salvia Sclarea (Clary) Oil, Parfum (Fragrance), Limonene*, Linalool*, Citronellol*, Hexyl Cinnamal, Citric Acid, Triethylene Glycol, Sodium Benzoate, Phenoxyethanol, Acid Violet 43.
Legal Disclaimer
Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the color, performance, smell and softness of the shampoo. They mention that it gives their hair a lavender purple hue and that it works like a glaze. Some appreciate the brassiness, softness, and brasiness. Others however, are not happy with the moisturizing, saying that it leaves their hair dry and brittle. Customers also differ on value.
AI-generated from the text of customer reviews
Customers like the color of the shampoo. They say it gives their hair a lavender purple hue and takes out the yellow brassy color. They are happy with the color staying without an orange hue. Customers also say it's a great purple shampoo that works great and does not dry out their hair.
"My hair is nearly snow wide, and looks great the first two weeks after root touchup, I use manic panic instead of toner on all of my hair at that..." Read more
"...It toned down the brass really nicely. Some areas more than others but no worries as I like dimension...." Read more
"It works ok. Does take some brass out of blond but it didn’t wow me" Read more
"...more and more of the purple yet I still had gray, and it just looked fantastic...." Read more
Customers are happy with the performance of the shampoo. They say it works well, is excellent, and provides drastic results after one use. Some customers also mention that the product is great on their hair and keeps it moisturized. Overall, most are satisfied with the product's performance.
"...recommend that they have aAlso, quite surprisingly the shampoo is actually really nice. It makes my hair soft...." Read more
"...It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL...." Read more
"...It works fast and I used it consistently it looked like I had just gotten my hair done even after 3 months...." Read more
"It works ok. Does take some brass out of blond but it didn’t wow me" Read more
Customers like the smell of the shampoo. They say it has a great scent and a lovely smell.
"...It makes my hair soft. It smells amazing and I would probably buy it even without it’s purple coloring...." Read more
"...The shampoo is scented and is not an unpleasant smell.Overall this product did not provide me with quality results to meet my wants." Read more
"...The smell is nice. The shampoo feels a little drying but not too bad, just make sure you put a good conditioner on for a few mins after washing...." Read more
"...It’s a wonderful, intoxicating grapefruit scent that feels invigorating and relaxing all at once. And it made my hair super soft to boot...." Read more
Customers like the shampoo's ability to reduce brassiness. They say it works well to keep yellow tones at bay and takes out some of the brassiness in their hair.
"...This shampoo is amazing it brings the temperature way down and leaves my hair, nice and white...." Read more
"...I wish I had a before picture, but this shampoo literally helped take out the brass that was all on top of my head...." Read more
"This product does reduce brassiness - I even had a coworker comment that my hair looked lighter. However it is VERY harsh...." Read more
"...Each shampoo shows visible results and a decrease in the brassiness. I love it. I will be increasing to 15 minutes next time...." Read more
Customers like the softness of the shampoo. They mention that it's soft, shiny, and creamy. Some say that the texture of the product is nice and rich. Overall, most are satisfied with the soft and shiny appearance of their hair after using the product.
"...It makes my hair soft. It smells amazing and I would probably buy it even without it’s purple coloring...." Read more
"I love how it makes my hair feel!" Read more
"...wonderful, intoxicating grapefruit scent that feels invigorating and relaxing all at once. And it made my hair super soft to boot...." Read more
"...It is so soft and shiny. I left it on for about 8 minutes, then I used 3 minute miracle on it for 10 minutes...." Read more
Customers like the brasiness of the shampoo. They mention that it takes away the brassy tone and refreshes their color.
"...It will take all brasiness out and refresh your color...." Read more
"...It really toned down that orange and evened my hair out...." Read more
"...time I used this for the same amount of time (5 minutes) it left my hair very lavender. Noticeably purple. And I used it before work...." Read more
"...And it can dry the hair a bit. But it’s excellent to make the hair ashy/platinum/cool" Read more
Customers are mixed about the value of the shampoo. Some mention that it's worth the money, while others say that it is a bit pricey and not worth the price.
"...the color also does the job - tones down yellows, orange, and tones down the value (slightly) of natural greys or platinum/light hair...." Read more
"...It has decent staying power and lasts through a few shampoos. It may seem pricey, but it's not -- I'm still on the bottle from June 2019 and just..." Read more
"...maintenance, but I am beyond thrilled with the results and it’s worth every penny, definitely a budget-savvy way to treat your hair compares with..." Read more
"...It's a little pricey but well worth it. A bottle lasts a long time because it takes a very small amount. Don't leave it on too long...." Read more
Customers find the moisturizing of the shampoo to be poor. They mention that it dries their hair out.
"EDIT: I have taken one star off because it ROUGHS UP and dries out your hair. Not for everyday use or more than monthly if you dare...." Read more
"...The only reason I took our one star is because it left my hair super dry after rinsing it off ):..." Read more
"...While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from..." Read more
"The purple shampoo actually worked! I just did not like that it is very drying and my hair tangled when I lathered it...." Read more
Reviews with images
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Top reviews
Top reviews from the United States
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It took me a little while to figure out the best way to use it. If I use it according to instructions, my hair ends up with the purple tint. So what I want to do is I shampoo my hair with regular shampoo and then I add in this purple shampoo. This way it is not a saturated and I don’t have to deal with using clarifying shampoo afterwards.
Also, quite surprisingly the shampoo is actually really nice. It makes my hair soft. It smells amazing and I would probably buy it even without its purple coloring. I highly recommend that they have aAlso, quite surprisingly the shampoo is actually really nice. It makes my hair soft. It smells amazing and I would probably buy it even without it’s purple coloring. I highly recommend that they create a line without purple coloring as well so I can use it all month long :)
So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product.
1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo.
2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :)
I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science.
With all of this said here are my recommendations for using this product!
1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle
2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex.
3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here.
4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you.
Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!!
The best deal is buying the shampoo and the conditioner. So if you want to try it, leave it on for a while and give it a little time and see how you like it. Plus on a side note, if you do not like it after trying it at least five or six times the company will reimburse you..
Ladies, take a walk on the wild side and add some color to that beautiful gray.
Reviewed in the United States on February 27, 2024
The best deal is buying the shampoo and the conditioner. So if you want to try it, leave it on for a while and give it a little time and see how you like it. Plus on a side note, if you do not like it after trying it at least five or six times the company will reimburse you..
Ladies, take a walk on the wild side and add some color to that beautiful gray.
Top reviews from other countries
Reviewed in Germany on March 2, 2024
but this product this is worth it .
I have really dark hair and I went all blond two days ago. It looked great for a day and then I noticed a brassy tone I really couldn’t stand. I am allergic to toner so all I was able to do bleach is my hair and then use purple shampoo. I have tried the very expensive Paul Mitchell before and I can tell you don’t waste your time or money. But this product right here game changer !
I bought shampoo and conditioner . The shampoo I left for 10 minutes and it was super effective . I rinsed it it looked amazing ( and my hair was brassy brassy think slim shady and you get it) one thing I will say is that it does leave your hair feeling dull so you MUST get the conditioner for sure .
I applied conditioner as well left for 3 minutes and rinsed it all out.
And I am no longer brassy at all , my hair is so soft and so glorious and looks healthy.
This purple shampoo and conditioner set does everything it says and promises and then some.
Beyond happy and signed up for subscription.
My hairdresser did recommend using purple shampoo with every other wash if you only use bleach and no toner and I ca guarantee you you will never have brassy hair again.
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