Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
-29% $20.53$20.53
Ships from: Amazon Sold by: Prime Deals, USA
$9.68$9.68
FREE delivery May 22 - 28
Ships from: -OnTimeBooks- Sold by: -OnTimeBooks-
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
OK
Audible sample Sample
Perennial Seller: The Art of Making and Marketing Work that Lasts [Paperback] Paperback – July 13, 2017
Explore your book, then jump right back to where you left off with Page Flip.
View high quality images that let you zoom in to take a closer look.
Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.
Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Purchase options and add-ons
- Print length256 pages
- LanguageEnglish
- PublisherPROFILE BOOKS
- Publication dateJuly 13, 2017
- Dimensions5.04 x 0.71 x 8.11 inches
- ISBN-109781781257661
- ISBN-13978-1781257661
Frequently bought together
Similar items that may deliver to you quickly
Product details
- ASIN : 1781257663
- Publisher : PROFILE BOOKS (July 13, 2017)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9781781257661
- ISBN-13 : 978-1781257661
- Item Weight : 7.8 ounces
- Dimensions : 5.04 x 0.71 x 8.11 inches
- Best Sellers Rank: #204,844 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
Ryan Holiday is one of the world's bestselling living philosophers. His books like The Obstacle Is the Way,Ego Is the Enemy,The Daily Stoic, and the #1 New York Times bestseller Stillness Is the Key appear in more than 40 languages and have sold more than 5 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Holiday is an exception to that rule, and everything he has written so far is always original and in his distinct voice. For this book in particular, I have read a lot in the genre of book creation/marketing. I helped run a small publishing company at one point and for part of my learning, I bought and read as many books on the business of books as I could. While Perennial Seller is not focused exclusively on books, authors will find more here that is useful than other creatives. Of all the books I have read on writing, this one stands out as my top recommendation moving forward. It succinctly covers Creation, Positioning, Marketing, and Platform and wastes no space in doing so. Some highlights include:
"While many dream perennial-selling dreams, they think that the wanting–instead of the work–is what matters."
"The difference between a great work and an idea for a great work is all the seat, time, effort, and agony that go into engaging that idea and turning it into something real. That difference is not trivial."
The two best things to focus on as a nonfiction writer are enjoyability and utility.
"At a very basic level, if you're not amazing in every facet, you're replaceable. To publishers, studios, investors, and customers alike."
The one sentence, one paragraph, one page exercise to make your product clear is invaluable.
". . . nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals we've specifically deprioritized."
Only one thing matters in marketing: word of mouth.
Bottom line: This is an extremely practical and enjoyable book, both original and drawing on the wisdom of many other creatives. If you are at the idea stage and haven't been able to break through to do the work, buy this book. Reading it gave me the push I needed to start working on other things that have been in the idea stage for too long. Highly Recommended.
So what is a perennial seller? The author explains that in every industry, from books to movies to restaurants to bands and software, certain creations can be described as “perennial.” Meaning that regardless of how well they may have sold in the beginning, these products have found continued success and more customers over time. They are the kind of art or products that we keep coming back to and recommend to others, even if they're no longer trendy or brand new. In this way they are timeless, dependable resources and consistent money-makers, paying like annuities to their owners.
In "Perennial Seller", Ryan Holiday explores how certain things last seemingly forever. He reveals the common creative mindset behind work that lasts and how it is different from work that’s popular one day and gone the next. The book explores how creators of perennially selling products package their work and the kinds of relationships they have with their fans and followers.
"Perennial Seller" walks you through how to make and market your own classic work. It includes interviews with some of the world’s greatest creatives, and it’s based in a deep analysis of the classics in many genres. What you get is a foundational set of innovative principles. So, whether you have a book or a business, a song or the next great screenplay, this book reveals how to achieve long-lasting success.
And to listen to an interview with Ryan Holiday about "Perennial Seller", visit MarketingBookPodcast.com
The book surprised me with its focus on the marketing side of things. A quarter of the book is about actually creating a masterpiece. The remainder of the book deals with the positioning, marketing, and platform strategy needed to make a work grow and endure. This part of the process had always been a mystery to me. I was one of those naive people who thought writers just handed off their works to their publishing companies ("kissing it up to God") and then their work was done.
Holiday insists that great creators see "every part of the process as their responsibility" and he relentlessly pushes us build a platform to connect with our fans. I had never thought about having a pre-built platform/network of people to help jumpstart the spread of my work. It's such an obvious idea that I can't believe I hadn't been doing it before. And to give us a clear and achievable target, Holiday quotes Kevin Kelly who says: "Anyone producing works of art — needs to acquire only 1,000 True Fans to make a living"
Beyond the importance of a platform strategy, I found Holiday's thoughts on the advertising interesting. While the initial launch is an important opportunity, he discounts the long-term importance of advertising: "If a product is going to sell forever, it must have strong word of mouth. It must drive its own adoption. Over the long haul, this is the only thing that lasts"
But how to rate this book? It's certainly not great literature itself. Most of Holiday's recent work (including his "Obstacle is the Way" - http://books.max-nova.com/obstacle-way/) is written according to the same formula. Find a bunch of great quotes and then include a very thin veneer of analysis and add some link to modern situations.
Having followed Holiday for years, I feel like he recycles the same guys (Churchill, Epictetus, Lincoln, Robert Greene, Aurelius) over and over again. He seems brilliant and widely read when you first encounter him, but repeated exposure threatens to expose the shallowness beneath the surface. I'm particularly concerned by his increasing promotion of James Altucher (one of his clients at Brass Check) who follows a similar but less well-executed formula for writing his own mediocre books. See my 2-star review of Altucher's "The Choose Yourself Guide to Wealth" (http://books.max-nova.com/choose-yourself-wealth/) for why I think this is a bad direction for Holiday.
Yet this book accomplishes what few other books have - it made me change my behavior. Taking Holiday's advice that, "the best time to have built your network was yesterday. The second best time is right now," I have started to set up my own "platform" for connecting with people who enjoy my book reviews. One day, when I write my great American novel, I'll be well-prepared to begin the next step of the journey: turning it into a perennial seller.
Full review and highlights at http://books.max-nova.com/perennial-seller/
Top reviews from other countries
En cuanto a material, tiene un cover de papel y es de tapa dura de tela con letras en dorado, una pieza para conservar por muchos años en nuestras bibliotecas!
Occhio che è in inglese