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The Psychology of Fashion (The Psychology of Everything) 1st Edition

by Carolyn Mair (Author)
4.3 4.3 out of 5 stars 190 ratings
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The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours.

With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

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  1. ISBN-10
    1138658677
  2. ISBN-13
    978-1138658677
  3. Edition
    1st
  4. Publication date
    March 15, 2018
  5. Part of series
    The Psychology of Everything
  6. Language
    English
  7. Dimensions
    5.08 x 0.34 x 7.8 inches
  8. Print length
    140 pages
  9. See all details
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Editorial Reviews

About the Author

Professor Carolyn Mair is a freelance consultant specialising in the psychology of fashion. She works with educators, clothing brands and media outlets. She pioneered the Masters and Bachelors programmes on the psychology of fashion at London College of Fashion.

Product details

  • Publisher ‏ : ‎ Routledge; 1st edition (March 15, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 140 pages
  • ISBN-10 ‏ : ‎ 1138658677
  • ISBN-13 ‏ : ‎ 978-1138658677
  • Item Weight ‏ : ‎ 5.6 ounces
  • Dimensions ‏ : ‎ 5.08 x 0.34 x 7.8 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 190 ratings

About the author

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Carolyn Mair

Carolyn Mair

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Dr Carolyn Mair is a Cognitive Psychologist and Fashion Business Consultant. Her book, The Psychology of Fashion, is available in six languages and has sold almost 10,000 copies internationally.

Carolyn consults with fashion businesses, NGOs, charities and education providing behavioural insights, bespoke training, short-courses, masterclasses and workshops, mentoring and career coaching.

Prior to establishing her Fashion Business Consultancy in 2017, Carolyn was full Professor of Psychology for Fashion at London College of Fashion, University of the Arts London, where she established the University’s Psychology Department and created the world’s first MSc and BSc programmes to apply Psychology specifically in the context of fashion.

She has published broadly in academic and business journals is frequently cited in press and media including BBC World News TV, Sky News, ITV, London Live), national and international radio and featured in international media including Vogue, Elle, Harpers Bazaar, Grazia, Stella, Style, Monacle, Vogue Business, The Stylist, and Vanity Fair and press, New York Times, Wall Street Journal, The Times, Guardian, Telegraph, Independent, Daily Mail, Irish Times, Sunday Independent. Carolyn is a frequent guest on podcasts including the American Psychological Association's "Speaking of Psychology" series Ep.83.

Carolyn holds a PhD in Cognitive Neuroscience, MSc Research Methods, and BSc Applied Psychology and Computing. She is a Chartered Fellow of the British Psychological Society and recipient of their Distinguished Contributions to Psychology Education Award. In her early career, she worked as a visual merchandiser and graphic designer.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
190 global ratings
An inspiring introduction to the psychology of fashion
5 Stars
An inspiring introduction to the psychology of fashion
This book introduces you to the psychology of fashion and it's many facets. It is equal parts informative, compelling, insightful and challenging. The content is useful for anyone working in the fashion industry as well as everyday consumers. The importance of this material could not be more timely and the execution of it could not have been more effective.
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Top reviews from the United States

Roberta Degnore
5.0 out of 5 stars The Pioneer of the Psychology of Fashion
Reviewed in the United States on January 23, 2019
Verified Purchase
"The Psychology of Fashion" is a comprehensive overview of psychology applied to dress. It is the work of a professional who truly knows whereof she speaks.
But, this book is absolutely readable. It is useful and thought-provoking not only to anyone in the social sciences, but to anyone who wears clothing!

This book is an insightful overview into the application of psychology to fashion.
Dr. Mair's stellar history of work as the globally-recognized creator of the sub-discipline of psychology applied to fashion provides the base for this book. It stands above and apart from superficial "pop" approaches to "fashion psychology" that rely on opinion instead of research.
"The Psychology of Fashion" is grounded in research and the principles of psychology as a science, not armchair philosophy.
Cognitive and behavioral principles and findings are applied to fashion, and all its sequelae. The applied scope in the book is estimable: from considering the psychological variables and impact on work in manufacturing, to consumerism, to fashion's global impacts, the future effects of technology, and of course, the psychological effects of what we wear on our sense of self and on how others perceive us... This book shows us how fashion has impact on, and interacts with, behavior.
This is a valuable, readable work from the pioneer of the psychology of fashion.
10 people found this helpful
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Leonardo
5.0 out of 5 stars amazing book
Reviewed in the United States on February 10, 2022
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currently studying fashion and this book is amazing!!! the book also came in great condition!
One person found this helpful
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Vince
4.0 out of 5 stars Very good book on a topic that should be much more centerstage in the fashion industry
Reviewed in the United States on July 21, 2019
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This book will take you on a comprehensive journey of fashion psychology. Clear concept introductions, references to bodies of research and relatable examples abound, making this book an easy read.
All chapters go into sufficient depth to make you feel like you have learned enough....Except for chapter six, where the end of the chapter is rushed and should, in my opinion, be revised to include more depth and details. This section contains a huge amount of callouts to references and a quick succession of poorly detailed references - making it necessary to do some further reading to truly understand.
Luckily, further reading suggestions are available, which is helpful.
4 people found this helpful
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Raveen Bhojwani
5.0 out of 5 stars Worth reading !
Reviewed in the United States on May 22, 2021
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Great book. Informative and eye opening.
2 people found this helpful
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arizonamegs
5.0 out of 5 stars A good read
Reviewed in the United States on November 27, 2019
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Easy to read and well researched/cited.
One person found this helpful
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Amazon Customer
1.0 out of 5 stars Save Your Time and Money
Reviewed in the United States on November 1, 2022
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The people who are claiming this book is amazing are crazy. This book makes a bunch of claims with little to no support. Hardly even acknowledges the ambiguity in the few studies they reference (almost all of which are studies on less than 30 people). The claims made on such little and poor evidence should make anyone with an iota of an understanding of science or true psychology save their time and do literally anything else.

She hardly breaches the topic of the relation of fashion on psychology, and rather spends her time talking about problems she perceives in the fashion industry as a whole. The few claims she does make are hardly specific to fashion, and the ones that are properly attributed are hardly ground breaking.

Overall this book gives the feeling of a poorly written paper from psychology 101.
5 people found this helpful
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Marina
5.0 out of 5 stars Delightful little read!
Reviewed in the United States on December 3, 2018
I picked this book up simply to skim through a chapter or so but I ended up reading half the book in one sitting! This is a great book for anyone looking for an introduction to fashion psychology. Gives great insight into consumer motivations. This is an easy read because Mair does a great job at explaining concepts. I highly recommend this book to not just anyone who wants to learn about major theories, but to anyone who is interested in fashion.
5 people found this helpful
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Arlina D.
5.0 out of 5 stars An inspiring introduction to the psychology of fashion
Reviewed in the United States on August 28, 2018
This book introduces you to the psychology of fashion and it's many facets. It is equal parts informative, compelling, insightful and challenging. The content is useful for anyone working in the fashion industry as well as everyday consumers. The importance of this material could not be more timely and the execution of it could not have been more effective.
Customer image
Arlina D.
5.0 out of 5 stars An inspiring introduction to the psychology of fashion
Reviewed in the United States on August 28, 2018
This book introduces you to the psychology of fashion and it's many facets. It is equal parts informative, compelling, insightful and challenging. The content is useful for anyone working in the fashion industry as well as everyday consumers. The importance of this material could not be more timely and the execution of it could not have been more effective.
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3 people found this helpful
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Top reviews from other countries

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T
5.0 out of 5 stars Good overview of the interaction of fashion and psychology
Reviewed in the United Kingdom on May 11, 2023
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This book is a good introduction to psychology and fashion. There are parts that are quite vague, but as to be expected in such a tiny book. If you want to learn about the areas in which fashion and psychology are interested, this is a good book! Bought this since it was written by the pioneer of the MSc Applied Psychology in Fashion program, which I am attending :)
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Sabrina May
5.0 out of 5 stars Thank you to the author for writing this book!
Reviewed in Canada on September 21, 2020
Verified Purchase
Such a great book! There is not enough content on the insides of the industry, like this. Haven't gotten all through it, but off to a good start so far!
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Valentina
4.0 out of 5 stars Breve ma interessante per un primo approccio
Reviewed in Italy on June 27, 2019
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Può fare da canovaccio per un primissimo approccio alla filosofia della moda, anche se è parziale nei confronti della psicologia cognitiva e trascura forse un po' l'approccio di altre discipline. Ma come piccolo libretto sintetico va benissimo così. Interessante la pagina per ulteriori approfondimenti.
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C.C
1.0 out of 5 stars Like a university assignment
Reviewed in Germany on April 15, 2019
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I really had high hopes for this book but the style it was written was a pure disappointment. It took me back to my university years- just like reading a scientific paper. Every chapter is summarised like an assignment dry and emotionless. The part where the author writes about woman buying more because we were raised to be more pretty and men buy less because they are not is pure nonsense. Only think about options woman have? Skirts, dresses, flat shoes, high heels, accessories etc. Men don't have this wide range and therefore literally can't shop more. Generally the conclusions reverted back to the same attitude held. Sorry, could have been a great read...
One person found this helpful
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MS LF
5.0 out of 5 stars This brilliant book is an absolute must
Reviewed in the United Kingdom on July 3, 2018
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This brilliant book is an absolute must; it is easy to read and well written.
A page-turner and eye opener, essential reading, whether you are a student or a consumer.
It discusses amongst many other topics, fashion’s role with regards to our mental health. It looks at the wellbeing of the designers through to the suppliers; and it suggests that how we feel about our 'own' identity, can influence the wider net of fashion consumption and fashion's consumption.
Each chapter has a clear, concise summary which makes this book an excellent tool for using as a reference to go back to again and again.
Ending with a conclusion, a knowledge, which leaves the reader feeling empowered, that even as individuals, it is possible to make a difference.
4 people found this helpful
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