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Brand Brilliance: Elevate Your Brand, Enchant Your Audience Paperback – May 8, 2017

by Fiona Humberstone (Author)
4.7 4.7 out of 5 stars 259 ratings
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As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it s headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention. All in her trademark inspirational, practical and easy-to-implement style. Expect to feel empowered, inspired and energised! Branding your business well is more important today than it s ever been. And it s about more than visuals. It s about having a strong message, a clear vision and owning your style. It s about knowing your worth, celebrating your magic and creating a destination brand. It s about making your business the only logical choice for your ideal clients. Cutting through the noise , captivating your clients and retaining this focus can feel overwhelming. Because as a modern entrepreneur as well as the actual, you know, running of your business, you have a few other vital roles to fulfil. You need to be Creative Director, Art Director, Stylist, Photographer, Designer, Head of Product Development and Social Media Manager all rolled in to one. And that s just the marketing... Packed with insider know-how, tried and tested processes and inspirational examples from more than 50 businesses, Brand Brilliance will help you enchant your audience and streamline everything you do. It will reignite your vision, focus your energy and take your brand to a whole new level.
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  1. Print length
    272 pages
  2. Language
    English
  3. Publisher
    Copper Beech Press
  4. Publication date
    May 8, 2017
  5. Dimensions
    8.5 x 0.75 x 11 inches
  6. ISBN-10
    9780956454546
  7. ISBN-13
    978-0956454546
  8. See all details
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Product details

  • ASIN ‏ : ‎ 0956454542
  • Publisher ‏ : ‎ Copper Beech Press (May 8, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 9780956454546
  • ISBN-13 ‏ : ‎ 978-0956454546
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 8.5 x 0.75 x 11 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 259 ratings

About the author

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Fiona Humberstone

Fiona Humberstone

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Fiona Humberstone helps entrepreneurs create powerful, engaging brands.

Author of the bestselling How to Style Your Brand, founder of the sought-after Brand Stylist workshops and blog, Fiona's inspirational and creative style brings clarity and momentum to every project she works on.

Fiona has been styling brands, creating websites and running workshops since 2000 and it's this experience combined with her tried and tested process and exacting creative eye that makes her books so successful.

Having founded, grown and sold one of the UK's most successful brand styling companies, Fiona now works as a freelance Creative Director for branding projects and consults for design agencies who want to sell more creative work.

Fiona is now writing her third book. Finding the time isn't easy, but, in half an hour a day, she is getting there!

Find out more at fionahumberstone.com and thebrand-stylist.com.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
259 global ratings
Truly Brilliant
5 Stars
Truly Brilliant
Really well written, very informative with plenty of actionable clear steps to take. It's one of the most gorgeous work books I have ever purchased. Really gorgeous photographs and case studies. The tips dotted through the book are spot on and talking terms for me and my creative friends who also own businesses. I have both of Fiona's books and have taken several courses because she was listed as a speaker. As long as she continues to produce work of this standard she has a life long customer in me. I am glad I read this before taking any steps to re-brand my styling business.
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Top reviews from the United States

Virginie
5.0 out of 5 stars I love this book so much !
Reviewed in the United States on January 9, 2023
Verified Purchase
I read Fiona's first book "How to style your brand" which I loved but this one takes you to an other level.
The book is beautiful, inspirational, practical and I love everything about it.
My favorite business book so far ;-)
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RD
5.0 out of 5 stars My Favorite Business Book Ever!
Reviewed in the United States on July 25, 2017
Verified Purchase
Fiona Humberstone has written a "must-have" book for anyone starting a business, as well as anyone who wants to improve a business. The book is clearly written, along with gorgeous photography. You will be tempted to just flip through the book, just to look at photos, but there are so many nuggets of wisdom. I highly recommend visiting her website for the free resources she offers. If you take the time to do the exercises, you will be amazed at how much clarity you will gain - that was my experience, anyway. I continue to re-visit her book, especially for hints about photography and designing websites. So far, this has been my best purchase of the year. Yes, it's that good.
6 people found this helpful
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Kathryn C.
5.0 out of 5 stars Brilliant advice and style, a delight to read
Reviewed in the United States on April 11, 2018
Verified Purchase
I cannot recommend this book enough. Humberstone demonstrates the brilliance of her thought with the brilliance of the book itself. Its ideas, color, layout and style are her examples of how to put her tips into practice, along with highlighting other businesses throughout. Humberstone offers concrete advice that accounts for the unique personalities of businesses. I have begun implementing her steps for my own business, my husband's business and a non-profit organization I volunteer for.
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Scott
5.0 out of 5 stars So much more than beautiful.
Reviewed in the United States on August 25, 2017
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This book is beautiful and inspiring. And it is so much more than that. The clear messaging in this book is smart and specific. I was afraid it wouldn't be too evergreen, but the content is so evergreen that it can be translated to many creative outlets. I love it. It is officially a staple feature on my desk.
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Aisling D.
4.0 out of 5 stars Essential reading for marketing, especially for startups with a staff of, oh, just ONE
Reviewed in the United States on August 19, 2021
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I bought this book because I loved the cover and - in a sea of books about branding and marketing - the book's own branding stood out.

I think I read the first half three times before the messages started to click with me. Until then, I had the vague impression I needed to learn something from this book... but what...?

About halfway through, I realized that I needed to backtrack a bit. I then read Cron's "Story or Die" and Hall's "Stories that Stick," to better understand my audience, my business, and - in a way - myself.

Then, I was able to go back to "Brand Brilliance" and understand Humberstone's advice on an entirely new, deeper level.

Though that may seem like a roundabout way to craft my marketing and message, it was perfect for me. The visuals in "Brand Brilliance" must have seeped into my brain and... well, they did SOMEthing that started the "ah-HA!" moments that followed.

My website traffic immediately leaped 20% and my book income has been up more than 10% each of the past two weeks. While that might not dazzle many people, the results were so immediate, I know it's related to the domino effect that began when I read the first part of this book.

So, my advice is: Read this book. Even if you think a lot of it doesn't apply to your business, keep reading. Explore more bedrock marketing issues (as I did) if you need to, and then go back to this book. I believe what's in this book - both the text and the visuals - can be a tremendous boost and long-term asset for any marketer... especially those of us with creative careers, working on our own.
3 people found this helpful
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Andrew Chang
5.0 out of 5 stars Beautifully made and well written guide
Reviewed in the United States on October 29, 2019
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Really loving it this is a helpful book to set your mind in the right place to allow the expanding of your creativity. Recommend to anyone who is looking to revamp their image
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Emily Salshutz
5.0 out of 5 stars Highly recommend
Reviewed in the United States on December 31, 2017
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This has been a helpful read for me! Usually business books just scratch the surface but this one really makes you work through each element of your brand and finally make decisions. I highly recommend for those that are looking to pivot their brand or start a new brand.
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Elvis York
5.0 out of 5 stars This BOOK is everything for me. It's clear enough ...
Reviewed in the United States on July 21, 2018
Verified Purchase
This BOOK is everything for me. It's clear enough and at the same time encourage you to work on your dreams. Many turbulences will come on your way but you need to keep focus no matter what.
One person found this helpful
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Top reviews from other countries

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Amazon Customer
5.0 out of 5 stars Excellent book!
Reviewed in Canada on February 22, 2022
Verified Purchase
Absolutely love this book. It's clear, inspiring and informative with tangible recommendations and helpful advice. An excellent purchase worth every penny!
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Tracey Jane
5.0 out of 5 stars Such a beautiful book
Reviewed in the United Kingdom on April 30, 2024
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This book not only has excellent content that is easy to follow it is a beautiful thing to have. I will treasure it always. Fiona writes so well and is such an expert in her field, the case studies are stunning.
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Judit
5.0 out of 5 stars Inspirador y de gran ayuda para crear mi nuevo branding
Reviewed in Spain on December 15, 2021
Verified Purchase
Tengo los dos libros de Fionna, son inspiradores y prácticos para aplicar a las bases de tu branding. Me ha dado herramientas para crear la paleta cromática de mi marca con mucho sentido y coherencia. También me ha dado las guías para crear un "media kit" en el que me pondré en breve a trabajar.
One person found this helpful
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Gabriela Rodrigues
5.0 out of 5 stars Excelente livro!
Reviewed in Brazil on March 9, 2019
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Livro maravilhoso, recheado com dicas e informações práticas.
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S.F.
5.0 out of 5 stars Consigliatissimo, ottime condizioni
Reviewed in Italy on July 24, 2020
Verified Purchase
Ottime condizioni, a parte un paio di macchiette sulla copertina (che secondo me non sono indelebili) è praticamente nuovo. Il contenuto è fantastico, consigliato a chiunque abbia bisogno di una guida per creare o rinfrescare il proprio brand. Prezzo irrisorio ma la consegna piuttosto lunga (ma comunque entro la data indicata).
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