Reality Check is an excellent guide chocked so full of information that I think you probably need to read it twice to let the content truly sink in. This is the guide that every entrepreneur needs to have on their shelf to read and re-read again, and then in six months, probably pick up again and re-read that chapter you need before you go out and talk to someone about funding! Guy really takes the time to give you the reality behind what goes on in the minds of investors, attorneys, and entrepreneurs and gives you this information so that you can be prepared to really get it right even before you write your business plan. There are so many factors to a company being successful and he's got many of these factors pinpointed and summarized so that his readers benefit from what he has seen in his years in business. All of his suggestions are valuable for an entrepreneur, regardless of the stage of the company.
His writing style is engaging and warm, inviting you to really participate in his past experiences, learn from them and take the short-cuts that he's provided.
He also gives the inside scoop on everything you need to know before you do your pitch, so if you're thinking about raising capital, he's got you covered. I liked the way he really takes the time to show you how to present a compelling and succinct presentation and goes so far as to show readers his 10/20/30 rule of pitching, giving entrepreneurs a chance to really hone down and simplify their messaging. I'm really enjoying the book, and recommend sharing it with a colleague or friend so that you can discuss the concepts together. He's also included a great section in the book called "The Reality of Marketing" which includes market adoption, branding and core business value suggestions.
Market This!: An Effective 90-Day Marketing Tool
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Principles to build the startup.
Guy has been our Mentor, and we have learned at lot from him while building our dream. The book creates a step by step flow from starting the company to facing numerous problems in the Journey of an Entrepreneurs. The various principles in the book act as guiding steps to build successful companies with minimum resistance and every Entrepreneur should read this book before he starts to startup.
Top reviews from other countries
Maninder singh kumar
This is one of the most outta world books that ...
Reviewed in India on April 9, 2018
Santiago Fernández Muñoz
Just a "must read" book
Reviewed in Spain on December 2, 2016