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Redken Blondage Color Depositing Purple Shampoo | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | Cool and Ash Blonde Toning Shampoo | For Blonde, Bleached or Highlighted Hair
Sustainability features
This product has sustainability features recognized by trusted certifications.
Manufactured on farms or in facilities that protect the rights and/or health of workers.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELManufactured using processes that reduce the risk of negative environmental impact.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELMade with chemicals safer for human health and the environment.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELWe work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.
Purchase options and add-ons
Brand | Redken |
Item Form | Liquid |
Hair Type | Color Treated |
Scent | Citrus |
Age Range (Description) | Adult |
Description
Benefits
Suggested Use
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Sustainability features
This product has sustainability features recognized by trusted certifications.
Manufactured on farms or in facilities that protect the rights and/or health of workers.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELManufactured using processes that reduce the risk of negative environmental impact.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELMade with chemicals safer for human health and the environment.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELFrom the manufacturer
Blondage Purple Toning Care For Blonde Hair
Purple Shampoo
This purple toning shampoo neutralizes brassy, yellow tones that can appear in blonde and highlighted hair. Contains citric acid to strengthen hair.
Purple Conditioner
This purple conditioner gently moisturizes blonde and highlighted hair while toning away brass.
Purple Hair Mask
This anti-brass, purple toning hair mask transforms blonde hair for a cooler, brighter blonde tone in just 5 minutes!
For a Cooler, Brighter Blonde
Get cooler, brighter, blonder hair. Use as a complete system to remove brass and unwanted warmth, moisturize, and add instant brightness.
Moisturizing Purple Pigmented Haircare
Redken Blondage is ideal for blonde and highlighted hair types that need to correct brassy, unwanted yellow tones and replace with cooler, neutral tones. Use more frequently for a cooler result. Our shampoo and conditioner neutralizes brass and conditions and moisturizes dry hair.
Tone and Condition Blonde Hair
Blondage Express Anti-Brass Mask is ideal for blonde and highlighted hair types that need to correct unwanted warmth. With time release toning to help neutralize the amount of warmth or cool tones. For slight cooling, apply for just 5 minutes, For a cooler-toned blonde, apply up to 10 minutes.
Discover Blondage, Redken's Toning Solution
Color Correcting Toning For Brassy Hair
Toning products deposit violet pigments which work to neutralize brassy yellow that can appear in hair color in between salon appointments.
Violet Formulas Neutralize Brassy Tones
Purple shampoos, conditioners, and masks tone brassy yellow undertones and unwanted warmth for a noticeably brighter blonde.
Is Purple Shampoo Right For You?
Is your blonde, highlighted hair starting to look brassy? Instantly strengthen and tone blonde hair in one step with Redken's Blondage Haircare system. Redken's Blondage Haircare system features purple pigments to counteract yellow undertones for a noticeably cooler blonde result. The system features the Triple Acid Protein Complex to strengthen and increase hair elasticity to ensure strong, bright blonde hair color with every use.
Which color care system is best for you?
Blondage | Color Extend | Color Extend Magnetics |
---|---|---|
Hair TypeBlonde, Highlighted Hair | Hair TypeAll Color-Treated Hair | Hair TypeAll Color-Treated Hair |
FunctionTones blonde, highlighted hair | FunctionPrevents fade & adds shine | FunctionPrevents fade & adds shine |
Key BenefitsNeutralize yellow color | Key BenefitsProtect against color fading | Key BenefitsSulfate-Free Color Protection |
UsageLeave on 3-5 minutes. Rinse. | UsageApply on wet hair. Rinse. | UsageApply on wet hair. Rinse. |
Color ResultCool, blonde hair color | Color ResultVibrant, shiny hair color | Color ResultVibrant, shiny hair color |
When should I use Blondage?
Blondage is for natural or hightlighted blondes who want to tone brassiness.
What is the main ingredient in Blondage?
Blondage contains purple pigments for toning unwanted brassiness in blondes.
How is Blondage different than Graydiant or Brownlights?
Blondage contains purple pigments, compared to the purple and gray pigments in Graydiant, and blue pigments in Brownlights. It is ideal for blonde hair.
How often should I use Blondage?
Blondage should be used 2-3 times per week, alternating with Color Extend Magnetics Shampoo and Conditioner.
Did the Blondage packaging and name change?
Yes - previously part of the Color Extend range, Blondage has dropped "Color Extend" and is now a stand-alone family of products.
Focus on sustainability
Helping stylists nurture the beauty of people with respect for our planet
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Reduction of Virgin PlasticAmong Redken's priorities are reducing the amount of material used in our packaging and shifting to post-consumer plastic, cardboard, and aluminum. |
Conscious Manufacturing3-in-4 Redken haircare products are made in factories using renewable energy.* *During the Calendar year of 2022 |
Informed Consumer ChoicesIn 2023, 156 products were certified by Cradle to Cradle, an independent standard that assesses safety, circularity and responsibility of materials and products. |
LGBTQ+ Safe SpaceRedken's on a mission to ensure that the hairdresser’s chair is an LGBTQ+ Safe Space by providing free virtual on-demand education to hairdressers. |
Product details
- Product Dimensions : 2.19 x 2.56 x 6.25 inches; 10.6 ounces
- Item model number : P1999000
- UPC : 884486453167
- Manufacturer : AmazonUs/EC6PI
- ASIN : B08SSGQJS7
- Country of Origin : USA
- Best Sellers Rank: #1,291 in Climate Pledge Friendly (See Top 100 in Climate Pledge Friendly)
- #65 in Hair Shampoo
- #206 in Climate Pledge Friendly: Beauty
- Customer Reviews:
Videos
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Redken Blondage Shampoo - Before and After
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#thisorthat - Redken Blondage vs Loreal Ever Pure.mp4
DeborahD
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ONE WASH - before & after - wear gloves. LOVE!
Amy Rynhart
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Honest Review - Redken Violet Shampoo
NicoleBaldassari2023
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the smell, color, and performance of the shampoo. For example, they mention it brightens up their blonde hair, tones their platinum hair beautifully, and works great after the first wash. Customers also like the softness, and brass protection. That said, opinions are mixed on value, quality, and moisturizing.
AI-generated from the text of customer reviews
Customers like the color of the shampoo. They mention that it brightens up their blonde hair, tones their platinum hair beautifully, and refreshes their hair. Some say that the product smells amazing and keeps their blonde brighter than ever. Overall, most are satisfied with the color and quality of the product.
"Get it. It’s very good and I’m picky with products. Second wash with this has made my hair much brighter" Read more
"Love this stuff. Makes my hair bright and soft. Does turn my fingers purple for a little bit goes away after you wash your hands a few times...." Read more
"It turned my yellow freshly bleached hair to a beautiful blonde. So excited I purchased this...." Read more
"...in the market for years... excellent product lines and the purple shampoo is amazing 🤩..." Read more
Customers like the performance of the shampoo. They mention it works well, it gives great results, and is the most effective one out there. Some say that it works great after the first wash and is easy to use. Customers also say that the shampoo and conditioner work hand in hand. They also mention that it's potent, but that's a good thing because it cancels out the brassiness.
"...It is potent yes, but that is a good thing because it cancels out the yellow tones very well...." Read more
"...Pros..Works really good! My brassy blonde highlights turned ash blonde after a few uses." Read more
"...But that being said, it works very well to control the brass of my blonde/gray hair...." Read more
"works well but leaves purples marks on shower" Read more
Customers like the smell of the shampoo. They say it smells fabulous.
"...Purple gone. The scent is nice, not overpowering or icky. And the best thing of all? My hair feels soft and healthy after shampooing...." Read more
"One use and the yellowish tone in my silver hair was gone. Has a mild scent, but not too much for my hyper-sensitive nose...." Read more
"Love the scent and it doesn't take much. A little goes a long way" Read more
"...It tones your hair between dying it/Toning. Downsides are the shampoo stinks, and it stains your hands and scalp purple pretty bad." Read more
Customers like the softness of the shampoo. They mention it makes their hair feel soft, moisturized, and gentle. They also appreciate the rich, creamy texture and how easy it is to rinse out. Customers also say that it gives their hair a wonderful feel and body.
"...And the best thing of all? My hair feels soft and healthy after shampooing. No dryness or frizziness whatsoever...." Read more
"Love this stuff. Makes my hair bright and soft. Does turn my fingers purple for a little bit goes away after you wash your hands a few times...." Read more
"hair turned perfect icy blonde i wantsd and makes it super soft" Read more
"...It is extremely moisturizing and leaves my hair super soft and gets all of the gold out of it as well." Read more
Customers like the brass protection of the shampoo. They say it takes away brassiness, keeps it away, and works perfectly to remove brassiness. Some say it smells great and is the best shampoo for taking out the brass.
"Agreeing with others’ reviews, this shampoo takes the brass out. I tried a few violet rinses which did not work for me...." Read more
"Loved how well this works to remove brassiness!" Read more
"...No idea why. I used this "purple" shampoo and it took all the brassiness away. Made my hair the color is should be...." Read more
"Love this shampoo! It works exactly as intended. It keeps the brass completely out of my hair." Read more
Customers are mixed about the quality of the shampoo. Some mention that it washes well, doesn't leave residue, and keeps their blonde from turning orange. However, others say that it stinks, stains their hands and scalp purple, ruins their hair, and leaves a tacky film.
"works well but leaves purples marks on shower" Read more
"...I did not get any staining on my hands or anything else, as I just soap them up right after lathering with this and voila! Purple gone...." Read more
"...Downsides are the shampoo stinks, and it stains your hands and scalp purple pretty bad." Read more
"...So far it hasn’t left any purple residue as some purple shampoo/conditioner products tend to do." Read more
Customers are mixed about the value of the shampoo. Some mention that it's well worth the money, while others say that it’s a little pricey.
"...It is expensive, but as I only use it once or twice a week the 10.1 ounce size will last a few months at least, so not worried...." Read more
"Great product, even better when at such a great price! I use this shampoo on a regular basis, but it is expensive...." Read more
"...It’s a little pricey and I’m lucky that my daughter colors my hair, but with the cost of salon coloring it’s worth it to keep up your color as long..." Read more
"...Although it is pricey but so is everything else these days… I haven’t had the shampoo very long. I’ve used it twice. So far I do like the shampoo...." Read more
Customers are mixed about the moisturizing of the shampoo. Some mention that it doesn't make their hair dry, while others say that it makes their hair feel dry.
"...After 4 days my hair was very dry and crunchy. Threw away the rest and back to better products...." Read more
"...My hair feels soft and healthy after shampooing. No dryness or frizziness whatsoever...." Read more
"Unfortunately, this shampoo seems to dry my hair out...." Read more
"...I like the scent. I noticed it is a little drying, so I always follow up with a good conditioner." Read more
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I came across Redken Blondage in a best of purple shampoo list and thought what the heck? I'll try it. I was happy to see it came in a trial size. Which brings me to my first point of this review...all the folks out there dinging this product because they didn't know they ordered a trial size...ummm...why? The size is listed right in front of you. Yes, it is expensive for a trial size of shampoo. But did you seriously think you were getting the regular size of anything Redken for $7.00?
Ok now that that is out of the way, on to my second point which is, this shampoo is THE BOMB. It is potent yes, but that is a good thing because it cancels out the yellow tones very well. I did not get any staining on my hands or anything else, as I just soap them up right after lathering with this and voila! Purple gone. The scent is nice, not overpowering or icky. And the best thing of all? My hair feels soft and healthy after shampooing. No dryness or frizziness whatsoever. This is now my go-to, ride-or-die purple shampoo, and I will not use anything else. It is expensive, but as I only use it once or twice a week the 10.1 ounce size will last a few months at least, so not worried. Try this shampoo, it is the best I have found to cancel yellows/brassiness while leaving your hair happy.